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Course Syllabus

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The Close to the Customer Website

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BA 492/592– Consumer Behavior

Winter Quarter 2007

College of Business, Oregon State University

Instructor:	Professor Jim McAlexander, Ph.D.
Office:	Bexell 408
E-Mail:	McAlexan@bus.oregonstate.edu
Phone:	737-3182, direct line/voice mail
Office Hours:	Tuesday 2:00-3:00 (BXL 408) Wednesday 8:30-9:30 (At Weatherford D102) and by appointment

 EXAM SCORES!!!

· Gradebook Section 001

· Gradebook Section 002

Course Materials:

 - Required Text:  Michael R. Solomon, Consumer Behavior, 6th Edition, Prentice Hall, ISBN: 0131404067

 - Read the Wall Street Journal.

Class PowerPoint Files:

Lecture 1 Perception

Reserve Reading Assignment 1: Celsi, Rose, and Leigh

Lecture 2 Learning and Memory

Lecture 3 Motivation and Involvement

Lecture 4 Self

Lecture 5 Attitudes and Attitude Change

Reserve Reading Assignment 2: Otnes, Lowery, and Kim

Lecture 6 Decision Making

Personality and Lifestyles

Buying and Disposing

Reference Groups

Organization and Family Buying

Reserve Reading Assignment 3: Schouten and McAlexander