BA 506 Marketing/Management
Winter 2007 

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Date	Class Activities	Article/Current Event	Marketing Plan
Jan 8	Introduction to Class Introduction to Marketing Marketing in a Changing world  Company and Marketing Strategy Marketing in the Digital Age Introduction to Management People-centered Managers & Workplaces Cultivating Organizational Culture, Socialization and Mentoring	Type Focus Personality You will have the opportunity to present two articles/Current events. Each will be worth 25 points. Your are schedule to present on the day listed below.	Form Groups Group #1 (Bridgeman, Tseng, Wilcox, Polkowske, Beemer) Group #2 (Rieder, Lambert, Stebbins, Ferrase)
Jan 15
Jan 22	Marketing Environment Information Management Consumer Markets Management Global Managers		Choose Company
Jan 29	Marketing Segmentation, Targeting, Positioning Products and Services Management Social Perceptions Individual difference	Stebbins Ferrarese Lambert
Feb 5	Marketing Pricing Distribution Management Motivation Feedback	Beemer Polkowske Tseng	Interim report I
Feb 12	Mid-Term (150 points)	Bridgeman Rieder Wilcox
Feb 19	Marketing Advertising Personal Selling Management Decision Making Groups/Team work	Stebbins Ferrarese Lambert
Feb 26	Marketing Competitive Strategies Management Conflict Power Communication	Beemer Polkowske Tseng	Interim report II
March 5	Marketing Global Market Place Management Leadership Change	Bridgeman Rieder Wilcox
March 12			Marketing Plan Presentations
March 19 8:00 p.m.	Final (250 points)
March 21	Final Marketing plan Group Evaluation		Final Write-up