BA 506 – Marketing/Management

Winter 2007

[Schedule] [Marketing Plans] [Course Materials]

[Articles/Current Events] [Grades] [Resources]

Instructor: Mark Elton Office: 338 Bexell

e-mail: elton@bus.oregonstate.edu phone: 737-8631

Change in Office hours 

My office hours will be as follows:

Wednesday from 10:00 to 11:00 Bexell 338

Thursday from 2:30 to 3:30 Weatherford D102

and by appointment.

Marketing Learning Objectives:

1.   Understand basic marketing terms and concepts.

2.   Analyze the task of marketing under contemporary conditions, both within the individual enterprise and in society.

2.a. Develop a personal conceptualization or definition of marketing with reference to previous thought in the field.

2.b. Identify mutual interactions of marketing with the larger environmental system in which it is embedded.

3.   Identify the various marketing functions, interactions, and challenges which comprise the marketing task, as it is commonly organized within complex organizations.

3.a. Identify the types of activities used by the firm in dealing with various types of buyer markets.

4.   Have an awareness of the major types of marketing challenges and decisions that must be faced by B2B and B2C organizations.

5. Complete a marketing Plan

Management Learning objectives:

1. Assess the values, attitudes, perceptions and behaviors that affect how you interact with others in an organization.

2. Develop and enhance the essential interpersonal skills for being an effective coworker and manager

3. Work as a productive member of a work group/team

4. Correctly use organizational behavior concepts and terminology (i.e. talk like a manager)

5. Use organizational behavior models and frames of reference to diagnose individual and group situations in order to respond appropriately