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BA 492 – Consumer Behavior
Winter Quarter 2007
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Instructor: |
Professor Jim McAlexander, Ph.D. |
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Office: |
Bexell 408 |
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E-Mail: |
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Phone: |
737-3182, direct line/voice mail |
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Office Hours: |
Tuesday 2:00-3:00 (BXL 408) Wednesday 8:30-9:30 (At Weatherford D102) and by appointment |
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GRADES ARE CALCULATED: These grades do NOT include the effect of quizzes that my happen during the last lecture period. They also do NOT reflect optional assignments or assessments. Both sections are in the same file, look for the lower tab to identify you class section.
Course Materials:
- Required Text: Michael R. Solomon, Consumer Behavior, 6th Edition, Prentice Hall, ISBN: 0131404067
- Read the Wall Street Journal.
Class PowerPoint Files:
Reserve
Reading Assignment 1: Celsi, Rose, and Leigh
Lecture 3 Motivation and Involvement
Lecture 4 Self
Lecture 5 Attitudes and Attitude
Change
Reserve Reading Assignment 2: Otnes, Lowery, and Kim
Lecture 6 Decision Making
Personality and Lifestyles
Buying and Disposing
Organization and Family Buying
Reserve Reading Assignment
3: Schouten and McAlexander