|
|
|
|
|
|
|
|
 |
|
|
|
• |
• |
• |
• |
BA 390 – Marketing
Section 001 and 002
Fall Quarter 2006
College of Business, Oregon State University
| Instructor: | Professor Jim McAlexander, Ph.D. | |
| Office: | Bexell 408 | |
| E-Mail: | McAlexan@bus.oregonstate.edu | |
| Phone: | 737-3182, direct line/voice mail | |
| Office Hours: | Wednesday 8:30 - 10:00 at Weatherford D102 or by appointment | |
- Check the final exams times listed on the syllabus and make a note of the date and time of your section. - If you have any questions regarding the course, please contact the TA. Contact information is listed below.
|
||
|
TA: |
Rachel Nelson | |
| Office: | Weatherford EG08 (If I'm not there, go to Weatherford D102) | |
| E-Mail: | Rachel.Nelson@bus.oregonstate.edu | |
| Phone: | 713-8041 | |
| Office Hours: | Exam 3 Office Hours:
Monday/Tuesday/Wednesday/Thursday: 10:30 - 12:00 or by appointment |
|
Course Materials:
- Required Text: Kotler, Philip, and Gary Armstrong (2004), Principles of Marketing, 10th edition, Upper Saddle River, NJ: Prentice Hall. (ISBN 013-101861-2)
for the Kotler & Armstrong are available and may be helpful to you
- Read the Wall Street Journal.
If you are interested in purchasing the new edition (11th) of the K&A book - the ISBN for that book is 0131469185. Lectures and exams will be based on the 10th edition of the text.
Class PowerPoint Files: