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Marketing Option Information & Internship Opportunities

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Exercises/Components

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Grading/Success

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Schedule

BA 396– Fundamentals of Marketing Research

Spring Quarter 2006

College of Business, Oregon State University

Thanks for stopping by. At this point, I believe that all the pages should be updated for this term. You can look over the Project Component instructions and we will be discussing them in class.

BA396 Spring 2006 Announcements

Career Stuff - posted March 23rd.

Ú The Portland Advertising Federation is presenting Career Jam 2006 on April 28th. The Career Jam is a great opportunity to learn who's who in the Portland market and begin your professional networking. Another advertising group in Portland is Ad2. Ad2's focus is young professionals under the age of 33 - check them out as well.

Ú Internships may still be available - check the link at the top of this page, talk to Hal, check with Career Planning in Kerr Admin., talk to Garrison in COB Advising. It is all about getting EXPERIENCE and DIFFERENTIATING yourself!


Instructor:	Hal Koenig, Ph.D.	Here is a "printable" copy of the BA396 Syllabus
Office:	Bexell 434
E-Mail:	Koenig@bus.oregonstate.edu
Phone:	737-4117, direct line/voice mail
Office Hours:	M 9:30 - 10:30 in Wthfd D102, W 10:30 - 11:30
	Th 2:00 - 3:00, or by appointment

Course Materials

Required Text: Custom edition by Churchill and Iacobucci, Marketing Research: BA396/496. This textbook is available at the OSU Bookstore.

Selected Lecture Resources: Here are a few of the resources that may be used during lecture that you might like in electronic form.

Marketing Environment overhead
Research Ethics (powerpoint)
Research Stages/Questions
Consumer Behavior concepts and market hierarchy examples (powerpoint)
Census Geography (a powerpoint deck from the U.S. Census Bureau) more of these powerpoint presentations can be found on this Census page
Long and Short form brochure (U.S. Census Bureau)

On-campus Resources: The Business and Engineering Librarian at Valley Library is Margaret Mellinger. She is available during the week to help with your information needs - make use of this great resource!

The Business Resource Guide is a list of resources that are available in the Valley Library - have you just been assigned a class project Ú check this list for books and periodicals that may useful for you.

More Information About BA396

The class dates and readings for the 2006 spring term are available.

Components of the course grade and grade breaks are posted.

Descriptions of exercises and copies of the components of the project are posted.

Spring Term, 2006

The class meets on Tuesday and Thursday from noon to 1:50pm in Gilbert 124, during the spring term (4/3/06 to 6/9/06).