BA390 Marketing Strategy
Winter 2006 

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CALENDAR OF ACTIVITIES

	Chap	Description
April 4^th	1	Marketing in a Changing world
April 6^th	2	Company and Marketing Strategy Quiz #1
April 11^th	3	Marketing in the Digital Age
April 13^th	4	The Marketing Environment Quiz #2
April 18^th	5	Managing Marketing Information
April 20^th	6	Consumer Markets and Consumer buying Behavior Quiz #3
April 25^th		Test #1
April 27^th	7	Business Markets and Business Buyer Behavior
May 2^nd	8	Marketing Segmentation Targeting, and Positioning Quiz #4
May 4^th	9	Product and Services Strategy
May 9^th	10	New-Product Development and Product Life-Cycle Quiz #5
May 11^th	11&12	Pricing Considerations, Approaches and Strategies
May 16^th	13	Distribution Channels and Logistics Management Quiz #6
May 18^th		Test #2
May 23^rd	14	Retailing and Wholesaling
May 25^th	15	Integrated Marketing & Communication Strategy Quiz #7
May 30^th	16	Advertising, Sales Promotion, and Public Relations
June 1^st	17	Personal Selling and Sales Management Quiz #8
June 6^th	18	Competitive Strategies Faculty evaluations 5 points
June 8^th	19	The Global Market Place Quiz #9
June 15^th		Test #3   4:00 p.m.