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BA 567 INNOVATION MANAGEMENT

Dave Gobeli, Spring 2007

Bexell 430, 737-3692, gobeli@bus.orst.edu

 

Course Charter                                                                                             

Innovation Management is the strategic management of an organization’s innovation system to stimulate effective product, service and process innovation.  This course will serve to introduce graduate students to the challenges of managing the innovation process.  It will contribute to the development of critical thinking, communication, project management, and problem solving skills from the combined perspectives of science, technology and business.

 

Learning Outcomes

This course will prepare you for the role of a manager or specialist involved in the innovation process; you will be able to contribute to the management of science and technology-based product, service and process innovation activities in an organization.  To achieve this, you will be able to (1) review the dimensions and elements of an organization’s innovation system across disciplines, (2) apply concepts and principles for managing this system, and (3) prepare an innovation proposal based on an emerging technology.

 

Learning Activities

Activities include lectures, readings, case analyses, article reviews, and a team innovation project.  Lectures and articles will build on and integrate class readings, as well as cover current thinking on innovation systems.  The group innovation project report and presentation will be based on an actual organization and new technology selected by the group; it will culminate in a convincing proposal for a new research project.

 

Course Materials

Henry Chesbrough, Open Innovation.  Required.

Christensen & Raynor, The Innovator’s Solution.  Required.

BA567 Course Packet  (includes cases).  Required.

 

Grading

A grade of A requires 90% of the possible points, B requires 80%, C requires 70%, and so on.  Plus and minus grades are +/- 3% from the base grades (e.g., B+ is 83% and C- is 67%).  You can determine your grade to date at any time by calculating what percentage of the possible points you have earned on completed assignments.

 

            Case analyses (4 @ 50; drop lowest)          150

            Article review (group)                                   50

            Exams (2 @ 25)                                           50

            Case presentation (group)                             50

            Innovation project presentation (group)         50

            Innovation project report (group)                100           

            Contributions (class & project)                     50           

 

            Total possible points                                   500

 

 

 

Schedule

 

Chapters in Open Innovation are indicated by OI # ("I" is Introduction, pp xvii-xxxi).  Chapters in Innovator’s Solution are indicated by IS #.  Article Reviews are indicated by A#.  All assignments are due at the beginning of class. Each student is to select, analyze and submit a written memo on four cases below (not including the case their group presents).  See General Guidelines and Innovation Project (IP) Guidelines for more information. 

 

 

Date

 

 

Topic

 

 

OI

 

IS

 

Assignments

 

Apr4

 

The Innovation System

 

 

I,1,2

 

1,2

 

Group/Case/Project selection.

 

 

Apr11

Part I: Discovery

Business Models

 

3, 4

 

 

3,4

 

3M Optical Systems Case (Group 1).

18

Concepts

5

5

A1,A2.  IP presentation.  Project memo due. 

 

25

 

Innovation Networks

 

Part II: Design

 

 

 

 

 

Exam 1.  Apple Case (Group 2).

May2

Open Innovation

6

6

A3.  Eli Lilly Case (Group 3).

 

9

 

Strategic growth

 

 

7

 

7

 

A4.  Guidant Therapy Case (Group 4).

16

Product design

 

8

8

Exam 2.  A5.  Dell Case (Group 5).

 

23

Part III: Development

Fueling innovation

 

 

9

 

9

 

A6.  Intel Capital Case (Group 6).

30

Review and Projects (IP)

 

 

10

Written IP due Jun2 by 4:00 pm.

Jun6

Innovation Projects (IP)

 

 

 

IP Presentations.