Oregon State University

Oregon State University Home Page

BA 460 VENTURE MANAGEMENT

Dave Gobeli, Spring 2007

Bexell 430, 737-3692, gobeli@bus.orst.edu

Course Charter                                                                                             

New ventures are the driving force for change and new business creation, and hence foster economic development as well as career opportunities.  Venture Management focuses on the venture management process for emerging technologies, introducing the student to business model creation and development of new ventures.  This includes the challenges of managing an organization’s innovation system with the associated new products, services and processes.  This course will further contribute to the development of skills in creativity, problem solving, communication, and project management.

 

Learning Objectives

This course will prepare you for the role of a manager or specialist in venture management activities within existing organizations or in startup businesses.  To achieve this, you will (1) understand the dimensions of the innovation system across business disciplines, (2) practice managing this system in real organizations in different stages of growth, and (3) apply these principles to actual new venture development projects.

 

Learning Activities

Activities include lectures, text readings, case analyses, article reviews, and a group venture proposal.  Lectures and articles will build on and integrate class readings, as well as cover current thinking on innovation systems.  The group venture project and presentation will be based on an actual organization's business model and a new technology; it will culminate in a convincing proposal for a new business.

 

Course Materials

Henry Chesbrough, Open Innovation.  Required.

BA460 Course Packet  (includes cases).  Required.

 

Grading

A grade of A requires 90% of the possible points, B requires 80%, C requires 70%, and so on.  Plus and minus grades are +/- 3% from the base grades (e.g., B+ is 83% and C- is 67%).  You can determine your grade to date at any time by calculating what percentage of the possible points you have earned on completed assignments.

 

            Case analyses (4 @ 50; drop lowest)          150

            Article review (group)                                   50

            Exams (2@25)                                             50

            Venture project presentation (group)             50

            Venture project report (group)                    100           

            Contributions (50 class & 50 project)         100

 

            Total possible points                                   500

 

 

BA 460 SCHEDULE

 

Chapters in Open Innovation are indicated by OI # (“I” is Introduction, pages xvii-xxxi).  Article Presentations are indicated by A#; each project group reviews one article.  Each student is to submit an individual written memo on four of the cases below (lowest score is dropped, but you must do the 3M and/or Apple case).  All assignments are due at the beginning of class, and random quizzes (on anyn items below, including all cases) may be given (part of class participation).  See General Guidelines and Venture Project (VP) Guidelines for more information.

 

 

 


  Date                 Topic                                           OI            Assignments

 

___________________________________________________________________________________________________________

 

Apr 2                  Introduction                                   I,1            Generate concept ideas.

   4                      The Innovation System(s)              2,3            Project/group/article selection (bring concept ideas).

 

                           A. Venture Discovery

   9                      Business Models                              4            Class exercise.

 11                                                                                           3M Optical Systems Case.  Case Memo 1.

 

 16                      Concepts                                         5            A1, A2.

 18                                                                                           VP preliminary presentation.  Project Memo due.

 

 23                      Innovation networks                                      Exam 1.

 25                                                                                           Apple Computer Case.  Case Memo 2.

 

                           B. Venture Design

 30                      Open Innovation                              6            A3, A4.

May 2                                                                                      Eli Lilly Case.  Case Memo 3.

 

   7                      Creating New Ventures                   7            A5, A6.

   9                                                                                           Guidant Therapy Case.  Case Memo 4.

 

 14                      Product Design                                8            Exam 2.

 16                                                                                           Dell Computer Case.  Case Memo 5.

 

                           C. Venture Development

 21                      Implementing Innovation                  9            A7, A8.   Course Review.

 23                                                                                           Intel Capital Case.  Case Memo  6.

 

 28                      No Class, Memorial Day

 30                      Projects                                                         Project preparation and consultation.

Jun 1                   Project Proposals                                          Venture Projects due by 4:00 pm (Bexell 300 or 430)

 

   4                      Venture Projects                                            VP Presentations.

   6                      Venture Projects                                            VP Presentations.