“EMPLOYEES FIRST, CUSTOMERS SECOND”

(Southwest Airlines)

requires a “different mindset” or “perspective” or “plot”

!!! from this !!!

!!! to this !!!

Key Observations from Edward Deci

READ THESE

plus a longer summary

Listen to Peter Drucker

But this requires that we First, Break All The Rules

(30 years of in-depth surveys of over 1m workers and 60k supervisors and managers)

Intrinsic Motivation is the key to all the Keys

The Insight

The Four Keys

And remember that “challenge” is a significantly superior motivator to carrots and sticks

Finally, here’s what a bunch of CEOs tell a teenager about what counts – for THEM!