PROCESS 301
(“inputs and
outputs are not clearly defined”)
Reframing
marketing,
management, politics, science, creativity, everyday life
As inventor Edwin Land used to
say, [creative redesign is] "not so much having a new idea as stopping
having an old idea"
E.g., Six monkeys in a cage
E.g., The 9-dot Quiz (and answer)
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or as Edward de
Bono puts it
and John
Seely Brown
So stopping having old ideas
includes:
HOW-TO
(techniques and methods for thinking outside of boxes)
WANT-TO (the appropriate motivation –
"intrinsic")
ABLE-TO (the
"cultures," organizations, systems we inhabit)
OVERVIEW OF CREATIVITY
So who cares? What’s all the
fuss?
Ranking Nations and Cities by
"Creativity" !
and
Check out that first paragraph
on “competitive
advantages of nations” these days
plus some
other reasons to pay heed
Two Overviews of what’s
involved – the multiple dimensions
The
Emerging Science of Creative Thinking
+
creativity ¹ nnovation ¹ implementation
The Logics of
Creativity
Jones former data analysis instructor at the CIA!
therefore, we need some
“whack’s on the side of the head”
de Bono's big three
"recipes"
random input – the power of
metaphor – expanded
another: what the microscope failed to show us