BA 460 VENTURE MANAGEMENT

Dave Gobeli, Spring 2006

Bexell 430, 737-3692, gobeli@bus.orst.edu

Course Charter

New Ventures are the driving force for change and new business creation, and hence foster economic development as well as career opportunities. Venture Management focuses on the venture management process for emerging technologies, introducing the student to new business model creation and development. This includes the challenges of managing an organization’s innovation system with the associated new products, services and processes. This course will further contribute to the development of skills in creativity, problem solving, communication, and project management from the combined perspectives of science, technology and business.

Learning Objectives

This course will prepare you for the role of a manager or specialist participating in venture process activities for a startup business or in an existing organization with emerging technologies. To achieve this, you will (1) review the dimensions of the innovation system across business disciplines, (2) practice managing this system in real organizations in different stages of growth, and (3) apply these principles to actual new venture development projects.

Learning Activities

Activities include lectures, text readings, case memos, article presentations, and a group venture proposal. Lectures and articles will build on and integrate class readings, as well as cover current thinking on innovation systems. The group venture project and presentation will be based on an actual organization and new technology selected by the group; it will culminate in a convincing proposal for a new venture.

Course Materials

Henry Chesbrough, Open Innovation. Required.

BA460 Course Packet (includes cases). Required.

Optional Readings. On Library Reserve.

Grading

A grade of A requires 90% of the possible points, B requires 80%, C requires 70%, and so on. Plus and minus grades are +/- 3% from the base grades (e.g., B+ is 83% and C- is 67%). You can determine your grade to date at any time by calculating what percentage of the possible points you have earned on completed assignments.

Case analyses (5 @ 50; drop 1 lowest) 200

Article presentation (with partners) 50

Concept Exams (2@50) 100

Venture project presentation (group) 50

Venture project report (group) 100

Contributions (50 class & 50 project) 100

Total possible points 600