Week |
Day |
Topic |
Assignment |
Chapter1 |
1 |
29 Mar |
Introduction |
|
1 |
|
31 Mar |
Strategic Planning, Digital Age |
|
2, 3 |
2 |
5 |
Environments, Segmentation |
Quiz 1 |
4, 8 |
|
7 |
Market Research |
|
5 |
3 |
12 |
Consumer Behavior, BBB |
Memo 1 topic due |
6,7 |
|
14 |
Product |
Quiz 2 |
9 |
4 |
19 |
Product*, New Product Development |
|
9, 10 |
|
21 |
New Product Development
* * EXAM I * * (Chapters 1-9) |
|
10 |
5 |
26 |
Pricing I and Strategies |
Memo 1 due |
11, 12 |
|
28 |
Pricing Strategies |
Quiz 3 |
12 |
6 |
3 May |
Channels and SCM |
Memo 2 topic due |
13 |
|
5 |
Retail & Wholesale |
Quiz 4 |
14 |
Remember Mom on Sunday the 8th!! |
|
|
7 |
10 |
IMC |
|
15 |
|
12 |
Advertising, Sales Promotion and PR
* * EXAM 2 * * (Chapters 10-15) |
|
16 |
8 |
17 |
Advertising, Sales Promotion and PR, Pers. Selling |
Memo 2 |
16, 17 |
|
19 |
Personal Selling/Direct Marketing |
Quiz 5 |
17 |
9 |
24 |
SCA, International Marketing |
|
18, 19 |
|
26 |
International Marketing |
|
19 |
10 |
31 |
Ethics and Social Responsibility |
Quiz 6 |
20 |
|
2 June |
Catch-up, Wrap-up |
|
|
Exam |
8 June, Weds |
Final Exam (7:30 a.m.). Room to be announced. |
Exam |
All |
|
The instructor reserves the right to modify the assignments and schedule of readings to fit the needs of the class.
1 A chapter assignment includes all text, cases, real marketing examples, charts, and tables. In past terms, students have found that the list of key terms, and the questions/exercises presented in Reviewing the Concepts, Discussing the Concepts, and Applying the Concepts have helped prepare them for exams. |
