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BA 396– Fundamentals of Marketing Research

Spring Quarter 2005

College of Business, Oregon State University

 

BA396 Spring 2005 Announcements

NOTE: the Final Exam location is Gilbert 224 (this is NOT the classroom) on Wednesday at noon of final's week.

Confidence Interval exercise due 31 May

May 9th - Exam 2 and Census Look-up exercisea RESULTS are posted in the grade spreadsheet. Be sure to be looking at the 396 page :-), check the "tab" at the bottom of the page.

April 28th - Census "look-up" exercise is due.

ÚUniversity Directories is hiring interns for the summer. The internship includes training and you can work in Corvallis. For more information you can check out the note from Kevin Van Hoesen (a senior in the College of Business) or e-mail Kevin.

April 26th - Marketing Club meets at 7pm in Bexell 412. Information/discussion about Athletic Dept. internships.

April 21st - Census "look-up" exercise handed out - due in class on the 28th.

April 19th - Library Exercise due in class Career Stuff - posted April 15th

ÚThe Portland Advertising Federation is presenting Career Jam 2005 on April 29th (this brochure is 800KB, so if you connect through a dial-up, it may be slow to load). The Career Jam is a great opportunity to learn who's who in the Portland market and begin your professional networking. Another advertising group in Portland is Ad2. Ad2's focus is young professionals under the age of 33 - check them out as well.

April 12th class - get the pages from the Census volume (see the Schedule), look over the Project Components so you can ask questions.

April 5th - discuss Project Components on the 12th, Library Exercise handed out; due on the 19th.

 


Instructor: Hal Koenig, Ph.D.
Here is a "printable" copy of the
Office: Bexell 434       
E-Mail: Koenig@bus.oregonstate.edu  
Phone: 737-4117, direct line/voice mail  
Office Hours: M 9:30 - 10:30, W 10:30 - 11:30  
 

Th 10:00 - 11:00, or by appointment

 

     

Course Materials

Required Text:  The textbook is the 8th edition of Marketing Research: Methodological Foundations by Churchill and Iacobucci, published by Harcourt with a 2002 copyright date. The easiest way to search for this text is with the ISBN which is 0030331013

Selected Lecture Resources:  Here are a few of the resources that may be used during lecture that you might like in electronic form.

On-campus Resources:  The Business and Engineering Librarian at Valley Library is Margaret Mellinger. She is available during the week to help with your information needs - make use of this great resource!

The Business Resource Guide is a list of resources that are available in the Valley Library - have you just been assigned a class project Ú check this list for books and periodicals that may useful for you.

 

More Information About BA396

The class dates and readings for the 2005 spring term are available.

Components of the course grade and grade breaks are posted.

Descriptions of exercises and copies of the components of the project are posted.

 

Spring Term, 2005

The class meets on Tuesday and Thursday from noon to 1:20pm in Gilbert 124, during the spring term (3/28/05 to 6/3/05).