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BA 390 – Marketing
Spring Quarter 2005
College of Business, Oregon State University
BA390 General Announcements
Internship interviewing will be wrapping up in the next couple weeks - Check the College of Business Advising office or Career Planning to find your internship for this summer.
| Instructors: | Professor Mark Elton | Professor Hal Koenig |
| Office: | Bexell 338 | Bexell 434 |
| E-Mail: | Elton@bus.oregonstate.edu | Koenig@bus.oregonstate.edu |
| Phone: | 737-8631 | 737-4117, direct line/voice mail |
| Office Hours: | M 9:30 - 10:30, W 10:30 - 11:30 | |
| Th 10:00-11:00, or by appointment | ||
| Professor Elton's Syllabus | Professor Koenig's Syllabus | |
Course Materials
Required Text: Kotler, Philip, and Gary Armstrong (2004), Principles of Marketing, 10th edition, Upper Saddle River, NJ: Prentice Hall. (ISBN 013-101861-2)
for this text: http://myphlip.pearsoncmg.com/cw/mpbookhome.cfm?vbookid=471.
Academic Dishonesty is defined as seeking to “claim credit for the work or effort of another person.” This may include cheating, fabrication (falsification or invention of any information), assisting in dishonesty, tampering and plagiarism (representing the words or ideas of another person as one’s own). Academic Dishonesty will not be tolerated in this class. If you have academic dishonesty questions, this would be the place to start.
Learning Outcomes
As an introductory course in Marketing, this course is intended to provide students with an overview of industrial and consumer markets, activities and enterprises involved in distributing goods to those markets. The overall objective is to develop an understanding of marketing concepts, principles, communication and distribution processes, and challenges in domestic and international markets.
To achieve these objectives a blend of lecture, classroom discussion, outside readings and observation of local, regional, and national business practices will be used.
At the end of BA 390, a student will be able to…
1. Understand basic marketing terms and concepts.
2. Analyze the task of marketing under contemporary conditions, both within the individual enterprise and in society.
2.a. Develop a personal conceptualization or definition of marketing with reference to previous thought in the field.
2.b. Identify mutual interactions of marketing with the larger environmental system in which it is embedded.
3. Identify the various marketing functions, interactions, and challenges which comprise the marketing task, as it is commonly organized within complex organizations.
3.a. Identify the types of activities used by the firm in dealing with various types of buyer markets.
4. Have an awareness of the major types of marketing challenges and decisions that must be faced by B2B and B2C organizations.