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STRATEGIC MANAGEMENT AND BUSINESS POLICY

Monday & Wednesday

8:00AM, 10:00AM in 415 Bexell

2:00PM Bexell 207

 

 

Instructor:        Dr. Donald Neubaum

Office:             400E Bexell Hall

Phone             541-737-6036

Email              don.neubaum@bus.oregonstate.edu

Office Hours: TT 1:00 – 2:30PM, or by appointment

 

Text

            Crafting & Executing Strategy: Text and Readings. Thompson, Strickland & Gamble, 15th Edition

 

Supplemental course materials, such as the syllabus, class notes and PowerPoint slides, and assignment guidelines are available on COB – Storage.

 

Overview and Objectives

BA 469 is the capstone course in the College of Business curriculum. Throughout the semester, you will explore different elements of the strategic management process. The goal of the course is to help you feel comfortable applying the concepts and tools of strategic management to current and future business situations.  To this end, you will complete a series of real-world exercises, cases and written and oral assignments.  To be successful in this course, you will need to integrate and apply material previously learned in all the functional areas of business.

 

Each of you has had, or are currently enrolled in Marketing, Finance, Accounting, Economics, and MIS classes. The presumption is you actually learned something in those courses, and can put those tools to work here. You will have to integrate knowledge in the analysis of businesses in this class.  As you develop strategic planning skills, you will also be provided an opportunity to refine your skills in teamwork, communication, creative thinking, and adapting to change. 

 

TEAMWORK

You will use your teamwork skills as you work with other class members on strategic plans and presentations and case analyses.

COMMUNICATION

You will have the opportunity to build stronger business communication skills through participation in oral presentations and written assignments. 

CREATIVE THINKING

The development of solutions to real world problems facing the companies you will study requires a high level of creative thinking.

ADAPTING TO CHANGE

Furthermore, the course will teach you how organizations can anticipate and adapt to changes over which the organization has little control.

                       

 

Writing Intensive Course

BA 469 is a University-approved WIC Course. As such, you will be doing a considerable amount of graded and ungraded writing in this course. The guidelines below explain the criteria adopted by the OSU Faculty Senate.

 

Criterion 1: Writing intensive courses shall use student writing as a significant approach to learning. To meet this criterion, courses shall:

A.    Give students regular and frequent opportunities to write, including both graded and ungraded writing;

B.    Include at least one paper that addresses a controversial question and that asks students to integrate information from more than one source;

C.    Require at least 5,000 words (about 20 double spaced, type written pages, including drafts, in-class writing, informal papers, and polished papers); 2,000 words (about 8 pages) of this total should be in polished papers which students have revised after receiving feedback and criticism;

D.    Ungraded writing could include course journals; in-class writing focusing on a particular problem, concept, or reading; short (one page or less) summaries of readings; short lists of questions or answers to questions, and the like. Whatever their form, such short (and usually) unrevised assignments ask students to write about what they read and about what they hear in class. This writing could be simply recorded as turned in (or not), or it could be graded quickly on some sort of + (top quality), or 0 (acceptable), - (incomplete) scale. Graded writing could include academic essays, position papers, microthemes, responses to cases, and the like. Students should expect to revise graded writing based on feedback and criticism.

 

Criterion 2: Writing intensive courses shall base a significant part of the grade on evaluation of writing. Grades for papers should form at least 30% of the overall grade, with at least 25% of the overall course grade based on evaluation of individually written papers. Collaborative writing projects are appropriate in WIC courses, but individually written papers which have been revised after feedback must also be a significant part of the grade. Writing intensive courses may also use various tests or quizzes which do not involve writing.

 

Criterion 3: Writing-intensive courses shall focus on content related to the major disciplines and be taught by faculty knowledgeable about that discipline. A writing intensive course should be a course, or sequence of courses, in the discipline and integral to the degree program. The course should have a structured syllabus with disciplinary content and an enrollment of students who interact with each other and with their professor on a regular term schedule. Part of the learning in a WIC course occurs when students share, discuss, and respond to each others' written work in the context of the common course content over a period of time. Writing intensive courses are not English courses or grammar and punctuation courses; they are discipline courses which use writing tasks to help students learn.

 

Criterion 4: Writing intensive courses shall discuss writing issues pertinent to that discipline, as such issues apply both academically and professionally. In determining the course content for a writing intensive course, instructors should also include some discussion of how writing is used by graduate/professionals in that particular discipline.

 

More information about WIC and services and information available to students is available at http://wic.oregonstate.edu/survivalguide.  Please refer to that page before handing in any assignments.

 

Course Assignments and Grading

Grades will be determined as follows:

 

Individual Grades – 80%

            Midterm Exam                                                                         20%

            Final Exam                                                                              20%

            Industry Analysis                                                                     20%

            Case Write Ups – 2 @ 5% each                                            10%

            Strategic Issue Summary                                                       10%

Group Grades – 20% 

            Group Case Exam                                                                  10%

            Strategic Plan & Presentation                                                10%

           

Final grades will be determined based on the following percentages:

 

            A                      93-100                                     A          90-93

            B+                   88-90                                       B          83-88

            B-                    80-83                                       C+       78-80

            C                     73-78                                       C-        70-73

            D+                   68-70                                       D         63-68

            D-                    60-63                                       F          60 or lower     

 

 

Individual Grades

Midterm and Final Exams

Midterm and final exams will be a combination of multiple choice and short answer questions (probably about 60% multiple choice, and 40% short answer).  For the most part, questions will come from the lecture notes. However, your text has a number of bolded terms in each chapter. Those terms are certainly fair game for multiple choice questions. As the quarter progresses, I will give you study guides to help you prepare for the exams. In general, make-up exams are discouraged. Should you have a prior conflict, please see me about arranging a mutually agreeable time to take a make-up exam.  Failure to make arrangements to take the first exam in a timely fashion could result in the final exam being worth 40% of your grade, substituting for your first exam score.

 

Industry Analysis

Early in the quarter, each student will be assigned one of several previously selected industries. You are then required to conduct an individual external and competitive analysis of this industry. This individual paper is expected to be approximately 10-12 pages long and is worth 20% of your grade. Students are referred to my COB-Storage website to find more explicit instructions and expectations for this paper. Papers are due at the beginning of class on Thursday, October 31.  Twenty percent (20%) will be deducted for every 24 hour period the paper is handed in late.

 

I will calculate a team average for this Industry Analysis paper. Every member of the team with the highest average in each section will get 5 points add to their Industry Analysis paper.

 

Case Write Ups

As you will note from the class schedule, we will cover two formal cases this quarter (Napster and Nike). You are required to write up these cases, each worth 5% of your grade, for a total of 10%. These cases are due at the beginning of the class we are scheduled to discuss them. For each of these cases, you will be assigned a series of questions you will need to answer in your case write up. Each of these write ups will be 3 pages. Papers are due at the beginning of class – 20% deducted for every 24 hour period the paper is handed in late.

 

As part of the WIC requirement, you will offer peer reviews of other students’ case write ups.  On the day the cases are due, you will exchange (not trade) cases with one member of your team. Each student will then read another’s case and give constructive feedback to their teammate. Students then have the opportunity to revise their paper based on this feedback. I will evaluate the quality of your feedback. If I determine your feedback was poor, then your own score on your case write-up can be lowered by up to 50%.  You are not expected to rewrite the paper for your teammate, but you are expected to identify typos, mistakes in grammar, and mistakes in fact/reasoning, as well as offer suggestions for improving the prose and structure of their written case analysis.

 

Strategic Issues Summary

In an effort to avoid subjecting you to the cruel and unfortunate fate of having to listen solely to me the entire quarter, I am soliciting your skills to help relieve your classmates of this punishment. In particular, you are required to identify an article related to a specific aspect of strategy. Articles from the Wall Street Journal, Fortune, Forbes, Business Week and alike are best suited for this assignment. You can also easily find articles related to business and strategy at Yahoo, MSN, and Google as well.

 

You are required to:

1) write a two-page, double spaced summary of the article. In particular, explain the article and how it relates to strategy. You will hand in this summary for grading.  I will offer you feedback on this assignment, which you will them use to revise your paper if you desire. Revised papers are due the day of the final exam.

2) create a SHORT PowerPoint presentation (approximately 3-5 slides, about 5 minutes) summarizing the article for the class. You will also hand in a copy of your slides for grading.

 

This assignment is worth 10% of your grade.  I will pass around sign-up sheets so that you can sign up for specific days. You will be graded 50% on your paper and 50% on your presentation. Ten percent of your grade will be deducted if you are not ready to present on the day you signed up. If you miss your assigned day, you are expected to present the next class session. Points will continue to be deducted (10%) until you present and complete your written summary.

 

Group Assignments

Early in the quarter, you will be divided into groups (or better yet, you will divide yourself into your own groups) of four or five. In these groups, you will work together on ungraded activities, as well as on two graded assignments, namely an in-class case exam and a strategic plan – presentation.

 

In-class Case Exam

On October 29th, you will work in your groups and complete a team-based case analysis. During the week prior to the in-class case exam, you will be given a case to read and prepare. On the morning of the exam, I will post a series of questions for your team to answer. Your team will use computers/laptops to answer the questions. You will have the remainder of the day to complete the exam, emailing your answers to me by midnight. This group exam is worth 10% of your grade.

 

Strategic Plan – Presentation – As a team, you will conduct an analysis of a firm of your choosing. You, however, must get prior approval of your choice from me. Your research will culminate with a 20 minute presentation of your analysis, including recommendations. Your analysis and plan will be presented to the class on either November 26th or November 28th. Sign up sheets for time slots will be passed around class. This assignment is worth 10% of your grade.

 

Peer Evaluation

After your group presents its strategic plan, each team member should submit a Peer Evaluation form for each member in their group. These forms are available on my COB-Storage website. I will use these forms to calculate an individual Peer Evaluation score for every member in your group. These forms will be used to adjust individual grades on the group case exam and the strategic plan – presentation up or down by the amount warranted by your peers evaluation of your contribution.  If your group members report you did little to no work throughout the quarter, then your grade will reflect this. Your group grades will be a reflection of the effort you invested. If your group members report you went beyond the call of duty to aid the group, then your grade might get boosted accordingly.  Grades can be adjusted up and down by as much as 50%, depending on the severity or strength of your peers’ feedback.

 

One Minute Papers

At the end of most classes, I will ask you to write what I call a “one-minute paper.” This is an ungraded assignment, but is considered part of your class participation and WIC requirement. In this one minute paper, you may write on a variety of topics, including 1) something you learned in class, if anything; 2) giving an example of a topic we spoke of in class; 3) asking a question or clarification; 4) making a comment about class; or 5) anything else. I will read these after each class and respond, if necessary, to your comments or thoughts.

 

I will also assess your attendance, participation and one-minute papers throughout the quarter. Students who regularly participate will receive more credit than those students who are either not prepared or do not contribute during these exercises and assignments. While your participation and attendance are not specifically graded, final letter grades might be adjusted upwards, or downwards, (up or down a full letter grade) based upon my assessment of your level of engagement throughout the quarter. Students present every class session for the entire quarter will earn 5 bonus points on their final exam. 

 

Academic Dishonesty

Cheating is a violation of student academic behavior standards. This may include:

 

a) Unauthorized assistance or communication to another through written, visual, or oral means.

b) Presentation of material which has been obtained by someone else's effort and used as part of an exam, assignment or project.

c) Unauthorized possession of course related material.

d) Plagiarism, whereby another's work is used without any indication of the source, thereby attempting to convey the impression that such work is the student's own, including the failure to credit ideas or material taken.

e) Students who assist others in any of these activities can be considered equally responsible.

 

When a violation of student academic behavior standards becomes known, the instructor shall take appropriate measures, including the assignment of an F for the class grade to the recommendation of further disciplinary action.  This action is permitted by Academic Regulations and Procedures as described in the Schedule of Classes. I expect you to know and understand these policies and procedures. If there is any doubt about their meaning and interpretation, ask me for an explanation.

 

Both of the Strategic Presentations and Industry Analysis require substantial research. You are expected to use both the library and the Internet to find information about the industries/companies you are researching. You must, however, properly cite your source material. This includes a complete bibliography, as well as references imbedded into the text of the paper.

 

Saying “I did not know” is not considered a viable excuse because now you know. Being "sloppy" with paraphrasing or referencing are not legitimate excuses. If you plagiarize, then I can only assume that it was your intent to be deceitful. Do not wait until the last moment to write your papers. The temptation tends to be greatest the closer the due date arrives. If nothing else, it is better to hand in your paper a day or two late (and be penalized 20 or 40 points) than to fail the course.

 

Standing-O

To earn a five-point bonus on your first exam, I allow you the opportunity to do a standing-O. In a standing-O, you come to the front of the class and announce a recent accomplishment or achievement you have received. After you tell us of your experience, everyone in the class will applaud your efforts. While you may do as many Standing-Os you want in the quarter, you can only earn the 5 point bonus once. Standing-Os can be done anytime during the quarter. Those done after the mid-term can still be used to add 5 bonus points to the mid-term exam grade.

 

Team Specials

Throughout the quarter, I will be offering a series of activities, bonuses, tasks, or assignments worth a variety of points. These may be academic (like a chapter quiz), or just something goofy (name a piece of art contest). Each team is responsible for keeping track of its own points. I will give you a sheet for one person in your team to put inside their one-minute paper folder. You can keep track of your progress there. At the end of the semester, the teams with the most points will be awarded the following awards:

First Place -                Exemption from taking the final exam

Second Place -           15 points added to their final exam

Third Place -               Opt out of one short answer question on the final

 

Everything is Relative

As you will learn in class, everything in strategy is relative. Your performance in the class is evaluated not only by some standard I set, but also by your performance relative to your classmates. What does that mean for you? It means this class is competitive. You are competing against your classmates when taking your exams, writing your papers, and doing your presentations.  In other words, you might inadvertently LOWER your grade by help another classmate boost theirs. Do you own work.

 

Statement Regarding Students with Disabilities

Accommodations are collaborative efforts between students, faculty and Services for Students with Disabilities (SSD). Students with accommodations approved through SSD are responsible for contacting me prior to or during the first week of the term to discuss accommodations. Students who believe they are eligible for accommodations but who have not yet obtained approval through SSD should contact SSD immediately at 737-4098."


SCHEDULE FOR FALL 2007

(EXAM AND ASSIGNMENT/PRESENTATION DATES ARE FIXED; THE LECTURE SCHEDULE MIGHT HAVE TO BE REVISED BASED ON PROGRESS)

 



Dates

Content

Assignment Deadlines

Week 1

Mon 9/24

Course Introduction

Tale of Three Tales

Chapter 1

 

Wed 9/26

Robin Hood

Chapter 1

 

Week 2

Mon  10/1

Chapter 2

 

 Wed 10/3

Chapter 3

 

Week 3

Mon 10/8

Chapter 3

Case 1: Napster

Wed 10/10

Chapter 4

 

Week 4

Mon 10/15

Chapter 4

 

Wed 10/17

Chapter 4

 

Week 5

Mon 10/22

 

Midterm

Wed 10/24

Chapter 5  

 

Week 6

Mon 10/29

Chapter 5

Group Case Exam

Wed 10/31

Chapter 6  

Industry Analysis Paper Due

Week 7

Mon 11/5

Chapter 8

 

Wed 11/7

Chapter 9

 

Week 8

Mon 11/12

Language of Leadership

 

Wed 11/14

Chapter 10

Case 2: Nike

Week 9

 

Mon 11/19

Chapter 11, 12, 13

 

Wed 11/21

Chapter 11, 12, 13

 

Week 10

Mon 11/26

 

Presentations

Wed 11/28

 

Presentations

Finals

Wed

December 5

7:30AM

 

Final Exam – room to be announced: Deadline to revise cases.