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Course Syllabus

The Close to the Customer Website

 

 

 

BA 396 - Fundamentals of Marketing Research

 

Tuesday and Thursday, 12-1:50, Gilbert 124

Spring Quarter 2007

College of Business, Oregon State University

Instructor:

Professor Hal Koenig, Ph.D.

E-Mail:

Koenig@bus.oregonstate.edu

Office Hours:

Monday 9:30-10:30 Weatherford D102, Wednesday: 10:30 - 11:30 Bexell 434, Thursday 2-3 Bexell 434

Announcements for Spring 2007:

First grades are posted in Blackboard - find the spreadsheet in the Course Information area.

Ten Resume Killers --> see MSN Careers list here 

Interviewing for a job or internship?  Check these tips on what to wear - it is a story from Reuters on Yahoo News.

ATHLETICS INTERNSHIPS here on campus!!  The Athletics Dept. is still interviewing, don't be left out!

Cintas also has sales internships in Eugene and Portland - Hal can give you the contact information.

Now is the time to see if you can score an internship!  Around campus there are opportunities with ViewPlus, the Department of Printing & Mailing, University Marketing, University Directories and the Close to the Customer Project.

New information --> how about a Jeld-Wen marketing internship for the summer?  Click *here* for information about JELD-WEN and *here* for information about the internship.

Please contact Professor Koenig for more information about any of these opportunities.

CAREER FAIR and other opportunities are coming up soon

Cool Opportunity! - A workshop focused on the value of "Follow-up."  Sounds simple but it is often overlooked by your competitors, so if you have good follow-up skills you may come out on top!  Tuesday April 17th at 5PM in Bexell 103.  A professional corporate trainer will run the workshop and Career Services is providing pizza!

Course Materials:

 - Required Text: Custom book Marketing Research: BA396/496, from Thomson Learning. 

 - Read the Wall Street Journal, Fortune or other business press.

 

Course Documents:

Supplements for lecture:

Video Help for the Project Components:

·  Project Map