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BA390 General Announcements:
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The
Close to the Customer Project is an excellent way to obtain real-world
experience in the field of marketing research. Check out the website for more
information: The C2C
Project.
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Instructors: |
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Office: |
Bexell 338 |
Bexell 408
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E-Mail: |
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Phone: |
737-8631 |
737-3182, direct line/voice mail |
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Office Hours: |
Office Hours: Monday/Wednesday 2:00 to 3:00 Tuesday 12:00 to 1:00 |
Professor McAlexander is NOT teaching
BA 390 Fall term 2007 |
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Course Materials
Required Text: Marketing Special Edition for
Oregon State University 2008 by Pride and Ferrell
Online resources for
this text: http://college.hmco.com/business/pride/marketing/14e/student_home.html
Academic Dishonesty is defined as seeking to
“claim credit for the work or effort of another person.” This may
include cheating, fabrication (falsification or invention of any information),
assisting in dishonesty, tampering and plagiarism (representing the words or
ideas of another person as one’s own). Academic Dishonesty will not be tolerated in this class. If you have academic
dishonesty questions, this would be the place to start.
Learning Outcomes
As an introductory course in Marketing, this course is intended to
provide students with an overview of industrial and consumer markets,
activities and enterprises involved in distributing goods to those markets.
The overall objective is to develop an understanding of marketing concepts,
principles, communication and distribution processes, and challenges in
domestic and international markets.
To
achieve these objectives a blend of lecture, classroom discussion, outside
readings and observation of local, regional, and national business practices
will be used.
At the end of BA 390, a student will be able to…
1. Understand basic
marketing terms and concepts.
2. Analyze the task of
marketing under contemporary conditions, both within the individual enterprise
and in society.
2.a. Develop a personal
conceptualization or definition of marketing with reference to previous thought
in the field.
2.b. Identify mutual
interactions of marketing with the larger environmental system in which it is
embedded.
3. Identify the various
marketing functions, interactions, and challenges which comprise the marketing
task, as it is commonly organized within complex organizations.
3.a. Identify the types
of activities used by the firm in dealing with various types of buyer markets.
4. Have an awareness of
the major types of marketing challenges and decisions that must be faced by B2B
and B2C organizations.