Oregon State University

Oregon State University Home Page

   BA 497/BA597 - Global Marketing
Fall 2006  Syllabus

 [Schedule]  [Course Materials]

Classes meet Mondays and Wednesdays, Bexell Hall room # 323, 

10::00 -11:50 AM (CRN 17472 and CRN 17474)  and  12:00 -  13:50 PM  (CRN 17473 and CRN  17475).       No. of credits:4

 

Prof. Roberto M. Sanchez. 

Office:              Bexell  313.  e-mail: sanchezr@bus.oregonstate.edu   

Office Hours:    2:00-4:00PM, Mondays and Wednesdays ( By appointment, preferably). 

Telephone: 737-4461

 

 

This Syllabus is a dynamic document and some changes to its content are likely during the course.

 

Objectives of this course:

  • Raise your awareness of the  challenges that a virtually shrinking world poses to the modern marketer.
  • Review the theory of marketing management in a global context.
  • Learn about the interactions between the diverse elements of the Marketing Mix and external factors such as the culture, the economy, the geography and the legal-political context in foreign markets.
  • Learn about the tools and the practices of international trade.
  • Prepare to plan, organize, lead and control an international business.
  • Complete a  team project on an international business issue.

 

 

Required reading:  Global Marketing.  Prentice Hall, by Warren J. Keegan and

Mark C. Green  4th edition. Available at the OSU Bookstore.

 

 

Grading scale for the course:              Basis for grade:                                                               

A         93-100                                        Class participation                                                     10%

A-        90-92                                          Mid-term draft  project report                                   15%

B+       87-89                                          Midterm exam                                                           15%

B         83-86                                          Final project report and presentation                         20%

B-        80-82                                          Final exam                                                                 25%

C+      75-79                                          Pop-up quiz # 1                                                         5%

C         70-74                                          Pop-up quiz  # 2                                                       5%

D         60-69                                          Pop-up quiz  # 3                                                       5%

F           < 60                                            

 

A. Course team project:

 

Groups will write and present a project of their choosing involving either (a) one or more foreign market(s) to invest in or to export a US product or service to or,  conversely, ( b) a foreign investment or the import of a  foreign product or service in the US. The product or service may be real or imaginary. The instructor will approve the subject of each group project or may suggest one of his own.

 

The groups will do some original research in the media, literature and/or the Internet to support their proposal. All the information sources consulted for this research will have to be listed on a reference list  at the end of the final report.

 

   A.1. Team Selection

Teams will  have 3-4 members each. The instructor reserves the right to assign members to the teams. Cultural diversity within the groups is highly recommended.

 

  A.2. Mid-term draft project report

This mid-term report will consist of  a) background (i.e,  reasons why the particular subject of the project was chosen), b) problem statement or identification of an opportunity ( i.e, explain why is it a good idea to import the chosen product or service),  c) sources of information used to define the problem/opportunity and

 d) proposed course of action to address the problem (or to take advantage of the opportunity e.g, type of research, etc.). The groups will do some brief (5-10 min) presentations of their report followed by Q&A. No written report is due at this time. Visual aids such as Power Point are not required. (Most teams, however, chose to do so to enhance their presentation). 

 

  A.3. Final Project Report and Presentation.

This will be a written version of the mid-term draft project report plus: e) a detailed analysis of the opportunity, based on the research done,  and f) final conclusions, recommendations or proposal.

    Present your written report in a neatly and organized package. Include a Table of Contents and 1-2 page executive summary on the front of the report . Use headers and titles, tabs or separators or anything that will facilitate its reading. Attach any Exhibits, charts or Appendices at the end of the report. 

   Each team will present their report to the class at the end of the course. These presentations should be approximately 12 minutes long (excluding Q&A from the audience). Use any visual props and or graphic software that you need for the presentation. The classroom is equipped with computer projection.

   The Final Presentation and Written  Report are graded together as one part of the final grade.  Main grading criteria are Originality, Delivery (of the presentation), Sources & References,  and  quality of the Presentation.

 

B. Exams

Both the midterm and the final will employ a combination of short answer and multiple

choice questions. The final will be comprehensive of the entire course.

 

C. Class Participation.

This counts for a substantial part of the grade (10%) and includes discussion questions or case reading assignments for everybody. Appropriate or accurate responses or comments will be counted as one point each time that a response is accurate. Speaking up in class is highly encouraged.  The instructor will also, from time to time,  bring to the class a relatively straightforward take-home “pop-up” research assignment due the following week. This will count as two points if correctly answered and one if partially answered. Late submissions will not be credited.

    It is important that you note that Class Participation is the one component of the final grade that is graded “on a curve” (as opposed to an absolute standard). That is, your grade will be higher or lower depending on how it compares with the highest grade obtained by a student in the same class.

  Everyone will be expected to come to class prepared to discuss all the assignments. Read Ahead,  don’t expect to learn everything from the instructor’s lectures -even though this course is relatively lecture-intensive and known by its ease of note-taking.

   It is important that the instructor learn your name, so during the first 4 weeks of the course you are asked to identify yourself every time you speak up. Also write your name on a “tent card” with your name on it and place it in front of you, facing the instructor    You may also be asked to fill out a “student profile” sheet.  It is important to have your picture taken at the time of registration -which main purpose is precisely and simply to help the instructor associate your name with your face. This can only help you and, in fact, (if by the third week the student list available to the instructor does not include your picture) 3 points will be deducted from your final Class Participation grade .

 

D. Attendance.

Regular and punctual class attendance is expected. Chronic absences, arriving late, etc will result in lowered grades. Whatever your performance on class assignments, you cannot get an “A” if your behavior regarding class would get you fired or admonished in a company or is otherwise unacceptable. Attendance is checked periodically and absences will affect the Class Participation grade (two points will be subtracted from this grade for every absence) .

 

E. Pop-up quizzes.

Three unannounced quizzes will be administered during this course, worth a total 15% of the final grade (5% each). They will be brief  (10- 20 questions each, mostly multiple choice or short answer) and cannot be made up if missed.  This will stimulate you to keep up with the lectures and are an excellent preparation for the Midterm and the Final exam.     

 

 

BA597 STUDENTS

 

Students at this level will be asked to complete an additional, individual, assignment, due the day of the Final exam. This will be a written report with a structure similar to the report  described in A.2. and A3.  The subject will be assigned or approved by the instructor.