BA 460 SYLLABUS

 

Chapters in Open Innovation are indicated by OI #.  Article Presentations are indicated by P#; each student is to sign up for one article to present. Each student is to analyze and submit a written memo on five of the cases below (the lowest score will be dropped).  See General Guidelines and Venture Project (VP) Guidelines for more information. All assignments are due at the beginning of class, and short quizzes will occasionally be given on any assignment as part of class participation.

 

 

Date

 

 

Topic

 

 

OI

 

Assignments

 

Apr4

6

 

Introduction

 

1

2

 

Article selection.

Project/group selection (bring concept ideas).

 

 

11

13

 

18

20

Part I: Discovery

The Innovation System

 

 

Concepts

 

3

 

 

4

 

P1,P2,P3.

3M Optical Systems Case.

 

P4,P5,P6.

VP concept presentation.  Written concept/plan due.

 

25

27

 

 

Business Models

 

 

Part II: Development

 

5

 

Concept Exam 1.

Apple Computer Case.

 

 

May2

4

Transformation

 

6

P7,P8,P9.

Eli Lilly Case.

 

9

11

 

 

Strategic growth

 

 

7

 

P10,P11,P12.

Guidant Therapy Case.

16

18

Product design

 

 

8

Concept Exam 2.

Dell Computer Case.

 

23

25

 

Part III: Delivery

Fueling innovation

 

 

9

 

P13,P14,P15.

Intel Capital Case.

30

Jun1

2

 

Review

No class

 

All

Open Innovation text: class discussion.

Project preparation and consultation.

Venture Projects due by 4:00 pm.

6

8

 

 

Venture Projects (VP)

Venture Projects (VP)

 

 

VP Presentations.

VP Presentations.