BA 460 SYLLABUS
Chapters
in Open Innovation are indicated by OI #. Article Presentations are indicated by P#;
each student is to sign up for one article to present. Each student is to
analyze and submit a written memo on five of the cases below (the lowest score
will be dropped). See General Guidelines
and Venture Project (VP) Guidelines for more information. All assignments are
due at the beginning of class, and short quizzes will occasionally be given on
any assignment as part of class participation.
|
Date |
Topic |
OI |
Assignments |
|
Apr4 6 |
Introduction |
1 2 |
Article selection. Project/group selection (bring concept ideas). |
|
11 13 18 20 |
Part I: Discovery The Innovation System Concepts |
3 4 |
P1,P2,P3. 3M Optical Systems Case. P4,P5,P6. VP concept presentation.
Written concept/plan due. |
|
25 27 |
Business Models Part II: Development |
5 |
Concept Exam 1. Apple Computer Case. |
|
May2 4 |
Transformation |
6 |
P7,P8,P9. Eli Lilly Case. |
|
9 11 |
Strategic growth |
7 |
P10,P11,P12. Guidant Therapy Case. |
|
16 18 |
Product design |
8 |
Concept Exam 2. Dell Computer Case. |
|
23 25 |
Part III: Delivery Fueling innovation |
9 |
P13,P14,P15. Intel Capital Case. |
|
30 Jun1 2 |
Review No class |
All |
Open Innovation text: class discussion. Project preparation and consultation. Venture Projects due by 4:00 pm. |
|
6 8 |
Venture Projects (VP) Venture Projects (VP) |
|
VP Presentations. VP Presentations. |