BA390-Home

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Elton's BA390

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McAlexander's BA390

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BA390 General Announcements:

 - The Close to the Customer Project is an excellent way to obtain real-world experience in the field of marketing research.  Check out the website for more information: The  C2C Project.

Instructors:	Professor Mark Elton	Professor Jim McAlexander
Office:	Bexell 338	Bexell 408
E-Mail:	Elton@bus.oregonstate.edu	Mcalexan@bus.oregonstate.edu
Phone:	737-8631	737-3182, direct line/voice mail
Office Hours:		W 8:30 - 10:00 at Weatherford D102 and by appointment
	Professor Elton's Syllabus	Professor McAlexander's Course Website

Course Materials

Required Text: Kotler, Philip, and Gary Armstrong (2004), Principles of Marketing, 10^th edition, Upper Saddle River, NJ: Prentice Hall. (ISBN 013-101861-2)

Online resources for this text: http://myphlip.pearsoncmg.com/cw/mpbookhome.cfm?vbookid=471.

Academic Dishonesty is defined as seeking to “claim credit for the work or effort of another person.” This may include cheating, fabrication (falsification or invention of any information), assisting in dishonesty, tampering and plagiarism (representing the words or ideas of another person as one’s own). Academic Dishonesty will not be tolerated in this class. If you have academic dishonesty questions, this would be the place to start.

Learning Outcomes

As an introductory course in Marketing, this course is intended to provide students with an overview of industrial and consumer markets, activities and enterprises involved in distributing goods to those markets. The overall objective is to develop an understanding of marketing concepts, principles, communication and distribution processes, and challenges in domestic and international markets.

To achieve these objectives a blend of lecture, classroom discussion, outside readings and observation of local, regional, and national business practices will be used.

At the end of BA 390, a student will be able to…

1. Understand basic marketing terms and concepts.

2. Analyze the task of marketing under contemporary conditions, both within the individual enterprise and in society.

2.a. Develop a personal conceptualization or definition of marketing with reference to previous thought in the field.

2.b. Identify mutual interactions of marketing with the larger environmental system in which it is embedded.

3. Identify the various marketing functions, interactions, and challenges which comprise the marketing task, as it is commonly organized within complex organizations.

3.a. Identify the types of activities used by the firm in dealing with various types of buyer markets.

4. Have an awareness of the major types of marketing challenges and decisions that must be faced by B2B and B2C organizations.