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BA 516 Marketing & Management
Summer 2008
[Return to BA 516 Home Page]
CALENDAR OF ACTIVITIES
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Date |
Description |
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June 22 |
Introduction to course Policies Introduction to Marketing Introduction Management |
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June 23 |
A marketing plan The Marketing Environment |
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June 24 |
Social Responsibility Ethics Organizational Culture socialization |
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June 25 |
Reaching Global Markets Consumer Behavior appreciating individual differences: Self-Concept, Personality, Emotions |
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June 29 |
Effective Groups and Team Work Consumer Behavior |
Part I Marketing Plan Due |
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June 30 |
Motivation Decision Making |
Consulting with Elton |
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July 1 |
Target Markets: Segmentation, Evaluation, and Position Improving Performance with Feedback |
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July 2 |
Mid-term |
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July 6 |
E-commerce Communication |
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July 7 |
Product |
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July 8 |
Distribution |
Part II Marketing Plan Due |
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July 9 |
Marketing communications |
Consulting with Elton |
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July 13 |
Price Managing conflict Influence, Power and Politics |
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July 14 |
Leadership Managing Change & Organizational Learning |
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July 15 |
Final |
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July 16 |
Marketing Plan Presentation |
Part III Marketing Plan Due |
Distribution of Points
Marketing Plan: 150 points
Part I 40 points
Part II 30 points
Part III 30 points
Presentation 50 points
Exams: 350 points
Mid-term 150 points
Final 200 points
Presentations: 50 points
Current Event 25 points
Article 25 points
Participation: 100 points
In-Class participation 50 points
Group participation 25 points
Total Points: 650
Grade Break down
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A |
A- |
B+ |
B |
B- |
L |
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93% |
90% |
87% |
83% |
80% |
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604 |
582 |
566 |
536 |
517 |