BA 469

Gonzalez

Summer 2008 Class Schedule

(06/15/08 version)

[Please refer to Course Information in Blackboard for details.]

DAY	TOPICS	Assignments/ Activities
	Section A:  What is Strategy?
1	Ch 1: What Is Strategy and Why Is It Important?	Course Introductions (requirements, house rules, etc.)
2	Ch 2: The Managerial Process of Crafting and Executing Strategy	Lecture and discussion Form Groups
3	Case 1: Whole Foods Market in 2006: Mission, Core Values, and Strategy	Case Brief (to be peer reviewed; see Report Instructions file) Case discussion
	Section B: Core Concepts and Analytical tools
4	Ch 3: Evaluating a Company’s External Environment; Ch 4: Evaluating a Company’s Resources and Competitive Position	Resubmit Case Brief Lecture and discussion
5	Case 3: Jet Blue Airways: Can It Survive in a Turbulent Industry?	Case Brief Case Discussion QUIZ 1
	Section C: Crafting Strategy
6	Ch 5: The Five Generic Competitive Strategies: Which One to Employ? Ch 8: Tailoring Strategy to Fit Specific Industry and Company Situations (note sections marked OUT on slide)	Lecture and discussion
7	Case 7: Apple Computer in 2006	Case Brief Case discussion
8	Ch 6: Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices; Ch 9: Diversification: Strategies for Managing a Group of Businesses (note sections marked OUT on slide)	Lecture and discussion
9	Continue Ch 9; Case: Monsanto A & B (see NOTES below)	Lecture and discussion Case Brief Quiz 2
10	Ch 7: Competing in Foreign Markets	Lecture and discussion
11	adidas: Will Restructuring its Business Line-up Allow it to Catch Nike?	Case Brief
12	Ch 10: Strategy, Ethics, and Social Responsibility; Readings (see NOTES below)	Lecture and discussion
13	Case 33: Monsanto and the Genetic Engineering on Agricultural Seeds	Case Report
	Section D: Executing the Strategy
14	Ch 11: Building an Organization Capable of Good Strategy Execution; Ch 12: Managing Internal Operations: Actions that Promote Good Strategy Execution	Lecture and discussion
14	Continue Ch 12 Case 32: Kimpton Hotels: Balancing Strategy and Social Responsibility	Lecture and discussion Case Brief Case discussion
15	Ch 13: Corporate Culture and Leadership	Lecture and discussion
16	Case 29: Starbucks’ Global Quest in 2006: Is the Best Yet to Come?	Case Brief Case discussion; Quiz 3

NOTES:

1. Sections and Chapters (Ch) refer to Thompson, Strickland, and Gamble, Crafting and Executing Strategy
2. All QUIZZES will include questions on material in the chapters covered since last quiz, cases, and class discussions.
3. All QUIZZES will be online (Blackboard.)
4. Monsanto Case A & B can be found in Hill and Jones, Strategic Management, which is on reserve in the Valley Library.
5. Readings will be in a folder labeled Ethics and Social Responsibility in the COB website