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Week |
Sessions |
Topic and Reading
Assignment |
Exercises and
Assignments |
|
1 |
1 |
Introduction Review: Entrepreneurial Mindset Personal and Business Criteria Chapters 1 –4, 6 and Chapter 8 - FT |
Complete Exercise 1a & 1b, 2a and 4a – FT Assignment 1: Business Concept Statement (pp. 147-150 of FT) |
|
2 |
Concept Development Entry Strategies Chapters 5, 6, 9 and 10 - FT |
Complete Exercise 9a and 9b in the Text - (pp. 147-150) Assignment: Concept Summary – DUE THURSDAY |
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|
2 |
1 |
Product/Service |
Assignment: Product/Service Plan; pp 65-72 |
|
2 |
Market Research Chapter 17 – FT Discuss Exercise 17b-e, pp.286-290 Market Research |
Begin work on the
Marketing Plan – pp. 74-86 of the workbook |
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|
3 |
1 |
Market Analysis Chapter 18 – FT Exercises 18a – b – pp. 310-311 |
Assignment: –
Market Analysis |
|
2 |
Pricing Chapter 19 – FT |
Complete Exercises
19a – 19e |
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|
4 |
1 |
Market Penetration Chapter 20 – FT |
Complete Exercises 20c – 20f Assignment: Marketing Plan; pp. 74 – 86 – FT |
|
2 |
Legal Entities / Governmental Regulations Chapter 12, 16 - FT |
Complete Exercises 12a and 12b |
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5 |
1 |
Management Team Chapter 11 – FT |
Assignment: Management Plan; pp. 60-64 – FT Complete Exercises 21a – 21c – FT |
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2 |
Open |
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6 |
1 |
Intellectual Property / Contracts and Leases Chapter 13-14 - FT |
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|
2 |
Government Regulations |
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7 |
1 |
Budgeting Chapter 21 – FT |
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|
2 |
Financial Statements Chapter 22 – FT |
Assignment: Financial Plan; May use Business Mentor CD-ROM Financial template |
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8 |
1 |
Financial Ratios Chapter 23 – FT |
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|
2 |
Money Needs and Money Sources Chapters 24-25 - FT |
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9 |
1 |
Operating and Control Systems |
Assignment: Operating Plan; pp. 122 - 132 |
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2 |
Open |
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10 |
1 |
Open |
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|
2 |
Oral Presentations |
Final Business Plan due |