|
|
|
|
|
|
|
|
|
|
|
|
|
|
NOTE: BA 396 is not
offered during Summer 2008.
These course materials are for reference purposes only.
BA 396 - Fundamentals of Marketing Research
Tuesday and Thursday,
12-1:50, Gilbert 124
Spring Quarter 2008
|
Instructor: |
Professor Hal Koenig, Ph.D. |
|
E-Mail: |
|
|
Office Hours: |
Monday 9:30-10:30 Weatherford EG08 (Buxton side of Wthfd), Wednesday: 10:30 - 11:30 Bexell 434, Thursday 2-3 Bexell 434 |
Announcements for Spring 2008:
Ten Resume
Killers --> see MSN Careers list here
Interviewing
for a job or internship? Check out this long list of tips
from MSN Careers.
NOW is the time to see if you can score an internship! Around campus there are opportunities with University Marketing, and the Close to the Customer Project.
Close to Campus
Internship - Boys & Girls Club of Corvallis
Brief Description of Position: This internship involves working closely with the resource development team at the Boys & Girls Club of Corvallis. The position will allow the student to work on exciting marketing projects, fundraising, and resource development tasks.
University
Marketing
Are you a Marketing Option student? Will you be a senior next year? Have you already taken some of the 4xx marketing classes? Do you have an updated resume? Can you write a cover letter that highlights three or four positive work traits/characteristics about yourself before April 8th? Do you like to work with fun people? Then you might be the person that OSU University Marketing is looking for!
Please
contact Professor Koenig for more information about any of these opportunities.
The spring CAREER FAIR will be on April 30th and other opportunities are coming
up soon
2008 PAF
(Portland AdFed) Career Jam
Save the date for PAF’s 2008 Career Jam, held
on
This is PAF’s annual
roundup of the best and brightest advertising professionals, speaking on the
latest industry trends, to the region’s most talented new professionals.
Participants include college upperclassmen along with junior ad professionals.
Each will benefit from access to
If you’re serious
about working in
Past panelists have
included senior account managers, executive creative directors, and agency
principles from the following agencies: NORTH, Sandstrom Design,
Register online at www.portlandadfed.com.
All online student registrations made prior to April
14 will include a one-year PAF Student membership!* Questions? Please contact the PAF office,
503.224.2623.
SAVE THE DATE:
Date:
Registration:
Career
Jam:
Location:
Sheraton Portland Airport Hotel
Pricing:
Level I - $75. Per
student (Saturday
only – includes Career Jam, continental breakfast and lunch).
Level II - $150. Per
student (Friday
– NSAC continental breakfast & lunch; Saturday – PAF’s Career Jam,
continental breakfast and lunch).
Register Click here to register.
*Offer exclusive to new PAF student memberships.
Course Materials:
- Required Text: Custom book Marketing Research: BA396/496, from Thomson Learning.
- Read the Wall Street Journal, Fortune or other business press.
Course Documents:
Supplements for lecture:
· Please go to Blackboard to get Powerpoints for lecture
· Census MSA map in .PDF format - large file, only download this map from a fast connection. If you do not have the Adobe Reader on your computer, get it here.
Video Help for the Project Components: