BA390 Marketing Strategy
Summer 2008

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CALENDAR OF ACTIVITIES

	Chap	Description	Current Event
July 20	1	An Overview of Strategic Marketing
July 20	2	Planning, Implementing, and Controlling Marketing Strategies
July 21	3	The Marketing Environment
July 22	4	Social Responsibility and Ethics in Marketing	Myers, John H. Smith, Joel A. Theis, Michael R.
June 22	5	Consumer Buying Behavior
June 23		Test #1
July 27	6/7	Business Markets and Buying Behavior/Reaching global Markets	Dalrymple, Jason R. Martinez, Jesus M. Tjaden, Jared A. Blackburn, Eric L. Bumcrot, Robert J. Johnson, Garrett D.
July 28	8	E-Marketing and Customer Relationship Management	Biskar, Jake E. Spaulding, Samantha J. Connors, Eric M. Geissler, Steven R. Gudger, Jacob K.
July 29	9	Marketing Research & Information Systems	Collins, John J. Gerttula, Alison J. Kreitzer Jr, Donald E. Devon, Kurtis W. Kaupalolo, Shane Saraceno, Anthony R.
July 30	10	Target Markets: Segmentation, Evaluation, and Positioning
July 30		Test #2
August 3	11/12	Product Concepts/Developing and Managing Products	Austin, Duane M. Switzer-Harris, Carly A. Thompson, Kimberly G. Bange, Lisa R. Jorgensen, Stephanie R. Schuff, Kristopher S.
August 4	13/14	Branding and Packaging/ Service Marketing	Johnson, Garrett l. Madsen, Colin M. Maupin, Matthew S. Chavez Jr, Samuel R. Hemenway, Kristopher J.
August 5	15	Marketing Channels & Supply Chain Management	Kunda, Kerri L. Stager, Julia N. Nguyen, Peter Chong, Evan W. Johnson, Will T. Robell, Andrew J.
August 6	16	Wholesaling and Physical Distribution
August 6		Test #3
August 10	17	Retailing and Direct Marketing	Ashbaugh, Ryan L. Hughes, Christine M. Mc Alexander, Brandon J. Mettler, Scott R. Payne, Ashley M. Shrewsbury, Lia H.
August 11	18	Integrated Marketing Communications	Caseday, Breana C. Hayden, Kirk J. Murphy, Kyle G.
August 11	19	Advertising and Public Relations
August 12	20	Personal Selling and Sales Promotion	Bristow, Karissa K. Stolt, Benjamin P. Zahler, Michael W.
August 12	21/22	Pricing Concepts/Setting Prices
August 13		Test #4