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BA390 Marketing Strategy
Spring 2014

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 CALENDAR OF ACTIVITIES

 

 

Chap

Description

March 31

1

Marketing: Creating and Capturing Customer Value

April 2

2

Company and Marketing Strategy

April 7

3

Analyzing the Marketing Environment

April 9

4

Managing Marketing Information

April 14

5

Consumer Markets and Consumer Buying Behavior

April 16

6

Business Markets and Buying Behavior

April 21

 

Test #1

April 23

7

Customer Driven Marketing Strategy

April 28

8

Product, Services and Brands

April 30

9

New Product Development & PLC

May 5

10/11

Pricing

May 7

12

Marketing Channels

May 12

13

Retail and Wholesaling

May 14

 

Test #2

May 19

14/15

Integrated Marketing Communication/ Advertising and Public Relations

May 21

16

Person Selling and Sales Promotion

May 26

Memorial Day

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May 28

17

Direct and Online Marketing

June 2

18

Creating Competitive Advantage

June 4

19/20

The Global Marketplace/Sustainable Marketing

June 9th

 

Test #3  4:00 p.m.