BA 390
Principles of Marketing
Winter 2008
|
Instructor: Office Office Hours Phone E-Mail |
Dr. McAlexander Bexell 408 Wed 8:30-9:30 and by appt. 737-3182 (Please include in the subject
line of email correspondence: “On-campus BA 390”) |
TA: Christina Kinney. Weatherford Hall EG 08 Mon/Wed: 1-3:00 pm 713-8045 (Please include in the subject line of email correspondence: “On-campus BA 390”) |
Required Texts: Marketing
2008 edition, by Pride and Ferrell (please note that this is a special
edition prepared for
Course Objectives: Principles of Marketing is a junior level course required of all business majors. The primary goal of this course is to introduce the student to the concepts that are important for the creation of successful interfaces between the firm and its customer constituents. As an additional objective, this course will familiarize the student with terminology and practices that common to the professional practice of marketing. Upon the conclusion of this course, the student should understand fundamental marketing issues, the place of marketing in the firm, and the different functions of marketing.
Grading policies: Your grade will be based upon your
performance on four exams (equally
weighted at 1000 points each) that will have a multiple-choice format and
your completion of a written “Video Case
Response” assignment (250 points).
The final exam is comprehensive. In calculating your grade, we will drop the exam that has the lowest
score. We will not provide “make-up”
exams. If you miss an exam, that exam
will be the “lowest score” and it will be dropped. **You must take the final exam at the time
scheduled for your class and earn a passing grade on that exam in order to pass
this course.**
Please Note: Final Exam for the 8:00 Class will be on Wednesday 3/19 at 6:30 pm; the 12:00 class will have the Final exam on Monday 3/17 at 2:00 pm
GRADING: Please note that I do not grade on a "curve."
|
A =93% |
B=86.99-83% |
C=76.99-73% |
D=66.99-63% |
|
A–=90-92.99% |
B–=82.99-80% |
C–=72.99-70% |
D–=62.99-60% |
|
B+=89.9-87% |
C+=79.99-77% |
D+=69.99-67% |
F=59.99 or below |
Video Case Response Paper: for the response paper, please be certain that you address the video case question corresponding to your last name. Additionally, please use appropriate grammar and “proof read” your document. We will subtract points for poorly prepared written assignments. You can find your video case by referring to the schedule below in the “Assignments” column. For example, students with last names that begin with the letters A-D will answer and write a short paper (1.5-2 pages) from the “Bagel” Video Case. For these students, the paper must be received by the course GTA by the start of class (either 8:00 AM or 12 PM, depending upon the section in which you are enrolled). Video Case Response Papers will be emailed to the course GTA as an attached Word document. Late papers will be penalized 25% per day that they are late (beginning one minute after the start of class on the assignment due date). After four days they will not be accepted and students will receive no credit for this assignment.
Academic Honesty: Academic honesty is
expected. Violations of the academic
honesty policy will be treated according to college and university policy. Within the parameters of this course, acts of
academic dishonesty will be rewarded with a failing grade. All violations will be reported to the
appropriate college and university disciplinary committees.
Tentative Schedule
|
Week |
Day |
Date |
Chapter(s) |
Assignment(s) |
|
Introduction |
Tuesday |
Jan. 8 |
1 |
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|
Marketing Strategy |
Thursday |
Jan. 10 |
2 |
Bagel Video (p.23) |
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Marketing Environment |
Tuesday |
Jan. 15 |
3, 4 |
Students with last names A-F: Bagel due (Question 3) |
|
Market Research |
Thursday |
Jan. 17 |
9 |
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Exam 1 |
Tuesday |
Jan. 22 |
|
|
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Buyer Behavior |
Thursday |
Jan. 24 |
5, 6 |
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Global Marketing |
Tuesday |
Jan. 29 |
7 |
Sport Marketing |
|
CRM |
Thursday |
Jan. 31 |
8 |
Brand Community Reading |
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Target Markets |
Tuesday |
Feb. 5 |
10 |
Jordan Video (p.295) |
|
Exam 2 |
Thursday |
Feb. 7 |
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The Product |
Tuesday |
Feb. 12 |
11 |
Students with last names G-M: |
|
New Product Development |
Thursday |
Feb.14 |
12 |
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Branding |
Tuesday |
Feb. 19 |
13 |
New |
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Services Marketing |
Thursday |
Feb. 21 |
14, 15 |
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Exam 3 |
Tuesday |
Feb. 26 |
|
Students with last names N-S: New Belgium Due (Question 2) |
|
Distribution |
Thursday |
Feb. 28 |
16, 17 |
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Integrated Marketing Communication |
Tuesday |
Mar. 4 |
18 |
BMW Video (p.516) |
|
Advertising |
Thursday |
Mar. 6 |
19 |
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Personal Selling |
Tuesday |
Mar. 11 |
20, 21 |
Students with last names T-Z: BMW Due (Question 2) |
|
Pricing |
Thursday |
Mar. 13 |
22 |
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Final Exam Week |
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