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BA390 General Announcements:
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The Close to the Customer Project is an excellent way to obtain
real-world experience in the field of marketing research. Check out the website
for more information: The
C2C Project.
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Instructors: |
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Office: |
Bexell 338 |
Bexell 408
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E-Mail: |
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Phone: |
737-8631 |
737-3182, direct
line/voice mail |
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Office Hours: |
TR from 10:30 to 11:30 Fridays from 8:00 to
9:00 and by appointment. |
Professor McAlexander is
NOT teaching BA 390 summer term 2008 |
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Professor
Elton's Course Website |
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Course Materials
Required
Text: Marketing
Special Edition for Oregon State University 2008 by Pride and Ferrell
Online resources for this text: http://college.hmco.com/business/pride/marketing/14e/student_home.html
Academic Dishonesty is defined as
seeking to “claim credit for the work or effort of another person.” This may
include cheating, fabrication (falsification or invention of any information),
assisting in dishonesty, tampering and plagiarism (representing the words or
ideas of another person as one’s own). Academic Dishonesty will not be tolerated in
this class. If you have academic dishonesty questions, this would
be the place to
start.
Learning
Outcomes
As an introductory course in Marketing, this course is
intended to provide students with an overview of industrial and consumer
markets, activities and enterprises involved in distributing goods to those
markets. The overall objective is to develop an understanding of marketing
concepts, principles, communication and distribution processes, and challenges
in domestic and international markets.
To
achieve these objectives a blend of lecture, classroom discussion, outside
readings and observation of local, regional, and national business practices
will be used.
At the end of BA 390, a student will be able to…
1.
Understand basic marketing terms and concepts.
2.
Analyze the task of marketing under contemporary conditions, both within the
individual enterprise and in society.
2.a.
Develop a personal conceptualization or definition of marketing with reference
to previous thought in the field.
2.b.
Identify mutual interactions of marketing with the larger environmental system
in which it is embedded.
3.
Identify the various marketing functions, interactions, and challenges which
comprise the marketing task, as it is commonly organized within complex
organizations.
3.a.
Identify the types of activities used by the firm in dealing with various types
of buyer markets.
4.
Have an awareness of the major types of marketing challenges and decisions that
must be faced by B2B and B2C organizations.