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Description: Description: College of Business


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BA 260


Professor: John Mentler, Instructor - Management & Entrepreneurship

Office: Austin Hall 348, College of Business, Oregon State University

Phone: (541) 737-6048


Office Hours: Tuesday 3:30pm-4:30pm and Thursday 9am-10am, and by appointment

Course Credits: 4 hours

Prerequisites: Sophomore standing.


If you need to communicate with me outside of my office hours please email me with a meeting request. 


Required Text


Ø  Bruce Barringer, and Duane Ireland, “Entrepreneurship: Successfully Launching New Ventures”, Fifth Edition.



Learning Objectives          


This course is designed to expose you to the basic concepts and language of contemporary entrepreneurship. A primary objective of this course is to encourage entrepreneurial thinking and enable you to evaluate your personal prospects for entrepreneurship. Whether simply desiring to learn more about entrepreneurship or desiring to launch a venture, this course will expose you to the tools you will need to be more effective in the entrepreneurial process. While the majority of your grade will be based on individual assignments, a significant portion of the course is team-based, where you will jointly propose and investigate with your team the feasibility of starting a new business venture.


Through lectures, required text, exercises, and illustrative cases, you will be exposed to the theories, concepts, and techniques of entrepreneurship. Specifically, we will cover:



At the end of this course, you will be able to:



With these tools, you should be better prepared for the subsequent courses in the entrepreneurship program, and you should also be better equipped to identify entrepreneurial opportunities in your career.




·         Exams: 65% (650 Points)


Ø  2 Non-Cumulative Exams. There will be two non-cumulative multiple-choice exams in this course.  Each exam will be around 40-45 questions covering material from the lecture, textbook, assigned articles, discussion questions, videos, guest lectures, and any other supplementary materials pertinent to the course.  The exams will not be cumulative, but some overlap may be inevitable.

Ø  1 Cumulative Final Exam.  The final exam will be a cumulative exam that covers all content taught throughout the quarter.  This exam will have approximately 60-65 questions and will be all multiple-choice.

Ø  Grading for the exams:  If your score on the final exam is higher than the total score from both the non-cumulative exams then I will only count the score that you received on the final exam.  Likewise if the total scores from the non-cumulative exams are higher than the score on the final exam then I will only count the scores that you received on the non-cumulative exams.  However, in order to receive this benefit you must score at least 65% on the final exam.  If you failed to score at least 65% on the final exam then I will average the grade across all three exams. 


·         Team Opportunity Analysis Project: 25% (250 Points)


Students will participate in teams of four to five people to identify, analyze and present a potential venture concept. This project is intended to be a “pre” business plan for a venture, an investigation of the feasibility of the venture’s basic idea. As such, your project should reflect an understanding of the core concepts that you have been taught in this course. It should also reflect a concerted research effort on your part to investigate the idea that you are proposing. More detailed information on this group project can be found in the supplemental handout.


·         Individual Assignments: 10% (100 Points)


Throughout the term there will be several individual assignments (some that will be assigned and completed before class and some that will be completed during class) that will be graded as either a pass or fail.  These assignments will test your ability to either apply course theory to solve a business case or analyze a “real world” scenario for the purpose of identifying how key aspects of a specific theory are being used.  Each assignment will be graded on a pass-fail basis and you will have the option of dropping one assignment.  Since each assignment is graded on a pass-fail, all assignments will be awarded an equal point value that when combined will not exceed 100 points.



Total Grading Scale: The letter grade equivalent for the total points is as follows:



Minimum Points
























< 600 pts




Course Policies


Academic and Professional Integrity:  The highest standards of academic honor and integrity will be expected by all class members.  Students are expected to comply with all regulations pertaining to academic honesty.  Academic dishonesty is defined as: An intentional act of deception in which a student seeks to claim credit for the work or effort of another person or uses unauthorized materials or fabricated information in any academic work. For further information, visit Avoiding Academic Dishonesty.  Any violation of the academic honor code will result in an F for this class.  Also, disrespectful, dishonest, disruptive, vulgar and/or otherwise unprofessional behavior will not be allowed.  Student conduct is governed by the university’s policies, as explained in the Office of Student Conduct: information and regulations.  This information can be obtained at the following web site -


Use of Electronic Devices: There have been many recent studies that have shown that students, who use electronic devices in class, including phones,  can have a disruptive impact on the learning experience for other students.  Based on how disruptive this behavior can be in class, using your phone in class is strictly prohibited.  The use of laptops and tablets can also be disrupted, as the act of typing itself can be a fairly distracting behavior.  As a result, the use of laptops and tablets in class must be approved with me at the beginning of the term and will be granted on a case-by-case basis. Those students who willing disregard this policy will be docked 10 points (1% of the student’s grade) for each violation. 


Statement Regarding Students with Disabilities: Accommodations are collaborative efforts between students, faculty and Services for Students with Disabilities (SSD).  Students with accommodations approved through SSD are responsible for contacting the faculty member in charge of the course prior to or during the first week of the term to discuss accommodations.  Students who believe they are eligible for accommodations but who have not yet obtained approval through SSD should contact SSD immediately at 541-737-4098.

Exam Policies:  Preparing makeup exams requires a significant effort on the part of the instructor. Consequently, makeup exams will not routinely be given. Makeup exams will be given only for missed exams excused in advance by the instructor. For missed exams that can be anticipated ahead of exam time, advance permission from the instructor to miss the exam will be necessary. Excused absences will not be given for scheduled vacations, routine illness, or other common ailments. Make up exams will generally not be given after the absence has occurred, except under very unusual circumstances that involve medical and family emergencies. Re-grades of exams will be performed when there is an error and the student requests it. All requests for re-grading must be made within 3 class days of the day the exam is returned. After that period of time, grades will be fixed and will not be changed.

Incompletes:  Take this course only if you plan to finish it in a timely manner (during this term). I assign an "I" or incomplete only when there is a strong and compelling case for doing so (e.g., health reasons, military commitment). I will not consider assigning an incomplete unless the individual has completed over 75% of the course tasks.  Please note that students receiving incompletes are subject to assignment weight reduction (and consequently may not be eligible for A or A- grades) because some of their work will be submitted late. 

Withdrawals: Students may withdraw from a course with a W grade after the tenth day of classes and through the end of the seventh week of classes. After the seventh week of classes, students are expected to complete the class and will receive letter grades (A, B, C, D, F, I, S, U, P ) for all courses in which enrolled unless they officially withdraw from the university. Procedures for withdrawal from individual courses are outlined in the term Schedule of Classes.     

Class Material Covered & Schedule






Week 0: Wednesday

Course Overview & Intro to Entrepreneurship



Week 1: Monday

Entrepreneurial Mind Set and Characteristics

Chap 1.


Week 1: Wednesday

Creating the New Product or Service Idea

Chap 2.


Week 2: Monday

Project Team Working Session: Review Venture Concept Ideas for Feasibility Plan


Attendance is Mandatory

Week 2: Wednesday

Venture Selection.

Chap 3.


Week 3: Monday

Creating the Business Model

Chap 4.


Week 3: Wednesday

Intellectual Property

Chap 12.


Week 4: Monday

Legal Forms of Business

Chap 7.


Week 4: Wednesday

Exam 1


Exam 1

Week 5: Monday

Industry/Competitor & Market Size Analysis

Chap 5 & 6.

Product Proposal Written Summary.

Week 5: Wednesday

Customer Analysis

Chap 11.


Week 6: Monday

Marketing Tactics



Week 6: Wednesday

Financial Planning: Part 1

Chap 8.



Week 7: Monday

Financial Planning: Part 2

Chap 10. pgs 327-333, 343-350.


Week 7: Wednesday

Funding Options.

Chap 10. pgs 334-343.


Week 8 Monday

Managing Growth and Market Entry Strategies

Chap 13 & 14.


Week 8: Wednesday

Project Team Working Session



Week 9: Monday

Exam 2


Exam 2

Week 9: Wednesday

Thanksgiving Holiday!!



Week 10: Monday

Market Attractiveness Presentation:


Attendance is Mandatory

Week 10: Wednesday

Market Attractiveness Presentations:


Attendance is Mandatory:

Market Attractiveness Research Paper

Final Exam Week

Tuesday 7:30am: Location TBD



 This syllabus provides a general plan for the course. The instructor reserves the right to make changes/additions to it