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Introduction to Entrepreneurship (4 Credit Hours)
BA 260 Syllabus
Monday, Wednesday: 10:00 am-12:00 pm, or 12:00 pm-2:00
pm
Fall 2009
Instructor: Tom Durant
Telephone: 1-541-683-1778 (home office)
Email: thomas.durant@bus.oregonstate.edu
Office: Bexel Hall, Room #342; 541-737-6043
Office Hours: Monday, Wednesday 9:00 am-10:00 am; 2:15 pm-3:15 pm, or by appt.
Course
Overview
This course is designed to provide you with an overview of creating, managing, funding, and assessing entrepreneurial concerns. Specifically, the course will help you: evaluate and develop entrepreneurial ideas and your desire/capability to pursue entrepreneurship; create a business plan, opportunity assessment, feasibility analysis, and the strategies that are necessary for entrepreneurial success; determine the most propitious approach for funding, and; equip you with ways in which to manage and direct an entrepreneurial business concern.
Course
Objectives and Learning Outcomes
The primary objective of this course is to provide an understanding of entrepreneurship and the entrepreneurial process. This course will provide you with a somewhat broad overview and basic understanding of entrepreneurship and most business functions relative to starting, sustaining, and managing a business enterprise. Specifically, the course will:
- Develop an understanding of entrepreneurship and the entrepreneurial process.
- Integrate business functions as they apply to new venture creation and growth.
- Develop an understanding of strategy development and its application to a new business venture.
- Provide an opportunity to evaluate your own entrepreneurial tendencies and ability to create a new venture/business plan.
- Understand all aspects of developing and submitting a business plan.
Materials
Textbook
(Required)
Robert D. Hisrich, Michael P. Peters, and Dean A. Shepherd, Entrepreneurship: Starting, Developing,
and Managing a New
Reference Books
Robert D. Hisrich, Small
Business Solutions: How to Fix and Prevent the 13 Biggest Problems that Derail
Business, (
Michael E. Porter, Competitive
Advantage: Creating and Sustaining
Peter F. Drucker, Innovation
and Entrepreneurship, (
Reading Material – to be posted.
Guest speakers will address special topics.
Course
Grade
Activity Weight
Class Participation and Case Analysis 20%
Midterm Exam 25%
Final Exam 25%
Term Project 30%
Class
Participation
Class participation on all cases and discussion are essential. Everyone is expected to have read the assigned material and thoroughly prepare each case prior to class.
Support
for Students with Disabilities
Accommodations are collaborative efforts between students, faculty and Service for Students with Disabilities (SSD). Students with accommodations approved through SSD are responsible for contacting the faculty member in charge of the course prior to or during the first week of the term to discuss accommodations. Students who believe they are eligible for accommodations but who have not yet obtained approval through SSD should contact SSD immediately at 737-4098.
Expectations
of Students: Conduct, Attendance, Electronic Devices
Students are expected to follow University and College student conduct policies (http://oregonstate.edu/admin/stucon/achon.htm). All cases of suspected academic dishonesty will be handled in strict accordance with University and College Policy.
Students are expected to attend each class session throughout the term. Attendance will be taken on a random basis, the results of which will be recorded by the instructor. Your attendance, or lack thereof, will impact your class participation and your ability to achieve learning outcomes.
With the lone exception of computer usage for note taking purposes, no electronic devices (e.g. cell phones, PDAs, MP3/iPods, etc.) are allowed to be turned on during class sessions. Those with computers will be allowed to use the computer for note taking purposes only; however, should the instructor determine that the computer is being used for any other purpose (e.g. email, Internet, texting, games, etc.), that student will be barred from bringing the computer to future class sessions. If you use a computer in class for note taking, you will be required to sit in the front rows of the classroom closest to the instructor.
Term
Project
The term project will consist of working in groups of 6-8 classmates to create an opportunity and feasibility analysis of a new venture. The new venture can be of your group’s choosing; however, the new venture cannot be a restaurant, pub/bar, or a franchise. The final project will be due on the last day of class. The format for the term project will be a typewritten (spelling and grammar checked) document, and should be between 12 and 15 pages in length (1” margins, double spaced).
Case Studies
Case studies will consist of working in your term project groups to create a response to specific questions posed by the instructor. The response format will be a typewritten document of between 3 and 5 pages in length (1” margins, double spaced). Each group will submit the written response to those questions on the date in which the case study has been assigned. Further, each group will be expected to share the results of the group’s response with your classmates during that class session.
Course Outline & Class Meeting
Schedule
Introduction to Entrepreneurship: BA 260
Weekly Assignment
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September 28; 30 |
Introduction to
Entrepreneurship Assignment: Chapter 1, Entrepreneurship Entrepreneurial Characteristics, the Entrepreneurial Process Assignment: Chapter 2, Entrepreneurship Entrepreneurial
Intentions and Characteristics Assignment: Chapter 3, Entrepreneurship
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October 5; 7 |
New Venture Ideas, Innovation, Assignment: Chapter 5, Entrepreneurship New Venture Ideas, Innovation, Assignment: Chapter 5, Entrepreneurship |
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October 12; 14 |
The Business Plan Assignment: Chapter 7, Entrepreneurship Guest Lecture: Wilson/Oyler Group |
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October 19; 21 |
The Marketing Plan Assignment: Chapter 8, Entrepreneurship The Marketing Plan Assignment: Chapter 8,
Entrepreneurship Case 2E: The
Gril-Kleen Corporation |
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October 26; 28 |
Intellectual Property and Other Legal Issues Assignment: Chapter 6, Entrepreneurship The Organizational Plan Assignment: Chapter 9, Entrepreneurship |
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November 2; 4 |
Entrepreneurial
Strategy, Generating/Exploiting New Entries Assignment: Chapter
13, Entrepreneurship Entrepreneurial
Strategy (cont’d.) Assignment: Chapter
13, Entrepreneurship Midterm Review |
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November 9; 11 |
Midterm Exam Midterm Exam Feedback The Financial Plan Assignment: Chapter
10, Entrepreneurship |
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November 16; 18 |
The Financial Plan
(cont’d) Assignment: Chapter
10, Entrepreneurship Guest Lecture: FabTrol Systems, Inc. |
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November 23; 25 |
Sources of Capital Assignment: Chapter
11, Entrepreneurship Case 3A: The Winslow
Clock Company Informal Risk
Capital, Venture Capital, Going Public Assignment: Chapter
12, Entrepreneurship |
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November 30; December 2 December 7 |
Mergers, Acquisitions, Joint Ventures, and Franchises Assignment: Chapter 16, Entrepreneurship Managing and Growing the Venture Assignment: Chapter 14, Entrepreneurship Final Exam Review Term Project Due Final Exam (4:00 PM) |
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