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BA 260 Introduction to Entrepreneurship

 

 

Jeanne Callahan, Instructor - Strategy & Entrepreneurship

Office: 371 Austin Hall, College of Business, Oregon State University

Phone: 541-737-6008 (office)

Email: Jeanne.Callahan@oregonstate.edu

Office Hours: Mondays 10:30 am to noon, Wednesdays 2:00 – 3:30 pm, and by appointment

Course Credits: 4 hours           Prerequisites: Sophomore standing.

Section: 002     Classroom:  Austin Hall 216      Class:  Monday/Wednesday, 12 noon to 1:50 pm

 

**If you need to communicate with me outside of office hours, please email me. 

Check Canvas for announcements, additional resources, course modules, and changes to the syllabus.

 

Required Text

 

Ø  Barringer, B.B., and Ireland, R.D. 2015. Entrepreneurship: Successfully Launching New Ventures (5th edition). Pearson.

 

Learning Objectives          

 

This course is designed to expose you to the basic concepts, practice, and language of contemporary entrepreneurship. A primary objective of this course is to encourage entrepreneurial thinking and enable you to evaluate your personal prospects for entrepreneurship. Whether you want to learn more about entrepreneurship or wish to launch a venture, this course will expose you to the tools you will need to be more effective in the entrepreneurial process. A significant portion of the course is team-based, where you will jointly propose and investigate starting a new business venture.

 

Entrepreneurship goes beyond starting new companies. Having an entrepreneurial mindset means using a different way of thinking and applying it to whatever type of work you perform. When others see problems, you will learn to look for opportunities, often involving technology and business solutions. When others see constraints, you will learn to see sources of creativity. When others see chaos, you will learn to embrace uncertainty and start to move forward in a new direction. In addition, you will learn what it means to bounce back and persevere when faced with rejection or negative feedback regarding your ideas.

 

You will learn through a combination of lectures, discussions, readings, exercises, cases, and a field project. Because the most effective way to understand entrepreneurship is to practice it, a major part of your learning will occur when you work with a team to propose and investigate a new business venture. The team project will reflect the “lean startup” approach to entrepreneurship, which stresses iterative development of a business idea based on data and hypothesis testing. The lean startup approach emphasizes reaching out to potential customers and validating the need or demand for your product or service and its market potential before investing a significant amount of time or money in the business. The course structure will guide you through this process.

 

In this course you will learn to:

 

 

By the end of the term you should be better prepared for subsequent courses in the entrepreneurship program and you should also be better equipped to identify entrepreneurial opportunities in your career.


 

Grades

 

Student evaluation and final course grades will be based on the following:

 

·         Exams: 40% of Final Grade (Mid-term = 25%; Final Exam = 15% of Final Grade)

 

There are two exams, the mid-term and the final.  The two exams will be a combination of multiple choice and true/false questions and several short answer/short essay questions. The mid-term exam is scheduled for October 19 during class.  The date for the final exam is December 6. On each exam there will be 40-60 questions covering material from the lectures, textbook, assigned articles, discussion questions, videos, guest lectures, and any other supplementary materials pertinent to the course.

 

·         Team Opportunity Analysis Project (OAP): 45% of Final Grade

 

Students will participate in teams of 4-5 people (depending on class size) to identify, analyze and present a potential venture concept. There are five deliverables with this project and we will work on the project over the duration of the quarter: 1) Entrepreneurial Idea Evaluation, 2) Opportunity Validation, 3) Go-To Market Plan, 4) Elevator Pitch Competition, and 5) Investor Presentation.

 

After I form the teams, I recommend that you and your team members talk explicitly about goals and expectations, including those for grades, upfront so there are no misunderstandings later. Please note you will complete peer evaluation forms as part of the team project.  I will use the peer evaluations to adjust scores (to reward exceptional effort or to reduce the scores of those who shirk or free-ride).

 

·         Class Participation and Class attendance: 10% of Final Grade

 

Starting a new venture and successfully managing it is a team effort.  This class will give you the opportunity to learn in a highly active and collaborative environment. Ten percent of your grade will be based on your regular attendance and positive participation in class. After I form the teams you will sit next to your team members during class. I encourage you to develop a strong working team to support development of your project and to improve the nature of class discussions. To prepare the readings for class, do not simply scan them. Take time to adopt a personal position or competing viewpoint on a given topic or issue. I value the quality of your comments over the quantity.

 

If you come to every class but never participate, you will score a 70% (.7 x 10 = 7 points) for participation. I will evaluate your participation based on your ability to provide in-depth analysis on the discussion questions versus simply reciting facts or information. Participation is more than just attendance!

 

From time to time, it may be necessary to miss a class due to illness or personal matters. Please inform me in advance of these absences.

 

 

This individual, personal reflection assignment is due October 10 before 11:59 pm. There are two parts to this assignment. The target length for the first part = 1 page. The target length for the second part = 2 pages. Total target length = 3 pages.

 

Part 1: I would like for you to take the free Myers-Brigg personality assessment located at the following website:  http://www.truity.com/test/type-finder-research-edition. Click on the Type Finder Research Edition which is offered for free. This personality assessment provides insight into what makes you tick, how you think, how you typically interact with others and so forth. I would like you to first record your 4 letter personality type and provide a paragraph explaining if this “fits” and what you find interesting.

 

Answer the following questions for Part 1.

 

Part 2: As a potentially aspiring entrepreneur, it is important to be aware of strengths and weaknesses that may help or hurt your chances of starting a business. Evaluate yourself and describe at least 3 strengths and 3 weaknesses (these are what you perceive to be strengths and weaknesses). How can you leverage your strengths and overcome your weaknesses?  Target length = 2 pages (in total) double-spaced. Please use headings to separate parts of the text.

 

Remember this is a personal reflection.  While the actual content of your writing is most important, you will be marked down for writing errors (grammar, spelling, using colloquialisms, etc.), informality, and inappropriate length.

 

Total Grading Scale: The letter grade equivalent for the total points is as follows:

 

Grade

Minimum Points

A

93

 A-

90

  B+

87

B

83

  B-

80

  C+

76

C

73

 C-

70

  D+

66

D

62

  D-

60

F

<60

 

 

Assignment

Due date

Max score

Percentage of total grade

Total points

Participation

Quarter-long

100

10%

10

Mid-Term Exam

 

100

25%

25

Individual Research Assignment

 

100

5%

5

Team Opportunity Assessment Project – Deliverable 1

 

100

5%

5

Team Opportunity Assessment Project – Deliverable 2

 

100

8%

8

Team Opportunity Assessment Project – Deliverable 3

 

100

12%

12

Team Opportunity Assessment Project – Deliverable 4

 

100

5%

5

Team Opportunity Assessment Project – Deliverable 5*

 

100

15%

15

Final Exam

 

100

15%

15

*Adjusted by Peer Evals

 

 

100%

100.00

Course Policies

 

Academic Dishonesty: According to OSU student conduct regulations, academic dishonesty is defined as an intentional act of deception in which a student seeks to claim credit for the work or effort of another person or uses unauthorized materials or fabricated information in any academic work. Refer to the OSU Student Conduct code (576-015-0020) for a comprehensive definition of academic dishonesty. All cases of suspected academic dishonesty will be handled in strict accordance with OSU policy and College of Business policy.

COB Code of Honor
A code of honor represents the moral commitments of those abiding to it. While each person lives by his or her personal code, the establishment of collective values creates a universal goal to which we can aspire. It is through the pursuit of these professional attributes that we reduce the possibility of immoral actions ourselves. In order to uphold our personal character and the organization that we proudly call our own, we take this oath.

 

Integrity
The quality of being honest and having strong moral principles, integrity stands as the backbone of character and is essential for success.

Respect
Respect for others and yourself is a commitment to the fair treatment of and the fair competition with others. Through respect we embolden the character of others and ourselves.

Responsibility
We are held accountable for our words and actions as professionals to embed a steadfast commitment to honor in our decisions. 

Disability Accommodation: Accommodations are collaborative efforts between students, faculty and Disability Access Services (DAS). Students with accommodations approved through DAS are responsible for contacting the faculty member in charge of the course prior to or during the first week of the term to discuss accommodations. Students who believe they are eligible for accommodations but who have not yet obtained approval through DAS should contact DAS immediately at 737-4098.

Exam Policies:  Exams must be taken on the day and at the time they are scheduled. You must present written documentation and obtain prior approval from the instructor to take an exam at a time other than that scheduled.  

Incompletes:  Take this course only if you plan to finish it in a timely manner (during this term). I assign an "I" or incomplete only when there is a strong and compelling case for doing so (e.g., health reasons, military commitment). I will not consider assigning an incomplete unless the individual has completed over 75% of the course tasks.  Please note that students receiving incompletes are subject to assignment weight reduction (and consequently may not be eligible for A or A- grades) because some of their work will be submitted late. 

Withdrawals: Students may withdraw from the course with a W grade after the 10th day of class and through the end of the 7th week of classes. Students are expected to complete the class and will receive letter grades (A, B, C, D, F, I, S, U, P) for all courses in which enrolled unless they officially withdraw from the university. Procedures for withdrawal from individual courses are available from the Registrar or as outlined in the Schedule of Classes.

No use of laptops/devices/phones in class.  Research has shown that the use of electronic media negatively impacts the performance of students who use the devices in class.[1]

Course Schedule

 

This syllabus provides a general plan for the course. The instructor reserves the right to make changes/additions to it as necessary. Changes will be posted on Canvas or stated in class. (OAP is the Team Opportunity Analysis Project)

 

Class: Date

TOPIC

CHAPTER READINGS (Read Before Class)

ACTIVITIES / ASSIGNMENTS / PROJECTS DUE (Bold lettering)

1: Wed – Sep 21

Syllabus and course overview. Introduction to entrepreneurship

Ch 1

Complete the “student info sheet” and the “student getting to know you sheet”.

Review the syllabus.

2: Mon – Sep 26

Recognizing opportunities

Ch 2

 

3: Wed – Sep 28

Creativity and idea generation

Ch 9 (pp 294-307)

Guest Speaker: OSU Business Librarian

Team formations completed by instructor.

OAP Brainstorming (ideation activity in-class).

4: Mon – Oct 3

 

 

OAP: Deliverable 1 due.  Team pitches.

5: Wed – Oct 5

Feasibility analysis

Ch 3

 

6: Mon – Oct 10

Revenue Models and Value Proposition

Ch 4 (pp. 111-119 and pp. 126-128)

Individual Research Task is due. 

7: Wed – Oct 12

Industry and competitor analysis

Ch 5

 

8: Mon – Oct 17

First-mover Advantage

Mid-term review

 

First-mover exercise (in class).

9: Wed – Oct 19

MIDTERM EXAM

 

MIDTERM EXAM

10: Mon – Oct 24

Assessing a new venture’s financial strength and viability

Ch 8

Video: Power Posing

11: Wed – Oct 26

 

 

OAP: Deliverable 2 due. Team pitches.

12: Mon – Oct 31

Marketing and Pricing

Ch 11

 

13: Wed – Nov 2

Financing Your Venture

Ch 10

 

14: Mon – Nov 7

Topic TBD

 

 

15: Wed – Nov 9

 

 

OAP: Deliverable 3 due. Team pitches.

16: Mon – Nov 14

The importance of intellectual property

Ch 12

 

17: Wed – Nov 16

Successful elevator pitches

 

 

18: Mon – Nov 21

 

 

OAP: Deliverable 4 – Elevator Pitch Competition

19: Wed – Nov 23

Entrepreneurial Ecosystem

Ch 13  (pp 307-315)

 

20: Mon – Nov 28

Final Presentation (OAP)

 

OAP: Deliverable 5 – Project Presentations

21: Wed – Nov 30

Final Presentation (OAP)

 

OAP: Deliverable 5 – Project Presentations

Final Exam Week:

Dec 5-9

FINAL EXAM (DEC 6)

 

FINAL EXAM

 

 

 

 


 

Opportunity Analysis Project (OAP) Overview

 

Students will be assigned to teams of 4 or 5 people (depending on class size) to identify, analyze and document a potential business concept/idea. This project is not intended to be a full-blown business plan for a company, but rather an investigation of the feasibility of an idea. As such, your project should reflect an understanding of the core concepts that you have been taught in this course. It should also reflect a concerted research effort on your part to investigate the idea proposed.

 

The OAP will be constructed in a step-by-step method.  You will have a total of five deliverables that you will complete as a team throughout the term.

 

 

Deliverable 1:  Entrepreneurial Idea Evaluation – 100 Points – 5% Total Grade

The 100 points are broken down as follows:

 

Entrepreneurial idea evaluation consists of the following:

 

1) Brainstorm. By relying on brainstorming and other creativity-boosting techniques, the first step in this process is for your group to identify a business idea that is original, creative and has real business potential.  

 

"Original" means that this idea results from brainstorming, market research, effective observation and other creativity-boosting techniques that your group will be encouraged to develop.

 

"Creative" means the idea is a unique or novel solution to a specific market need. It does not necessarily mean "innovative" or "technological" but should reveal your ability to identify an idea that is not a mere replication or copy of an existing business. It could mean disrupting the way business is typically done.

 

 "Have real business potential" means that the idea needs to be able to generate revenues and profit over time. How much profit? It depends on the type of business you are creating. If you are suggesting a business that would require 100% of your time, your potential revenue and profit must justify such commitment. If your business idea has a strong social value-adding component, it is still expected to generate enough revenue and profit to remain in business, even if making money is not the highest priority.

 

2) Describe the idea in writing. Before class on October 3, upload on Canvas a 1-page executive summary explaining your group's business idea. If your idea is a product, please provide a concept drawing or sketch in the executive summary (if you have a drawing or sketch in the document, the executive summary can be up to 2 pages long). You should describe the attractiveness of your business idea using the following 5 dimensions of the Opportunity Evaluation Framework:

 

1. Product/service – What is the product or service idea? Include a prototype drawing if it is a product.

2. Need/pain – What is the pain or the need that your product or service addresses?

3. Attractiveness/durability – Why is this an attractive idea? Explain how it will be able to generate revenue and profit. Is it a durable or lasting idea which others cannot easily imitate?

4. Timing/market environment – Does the timing seem right for the idea? Explain why the timing is right and why the market will be willing to pay for your product/service (make sure you address any potential competitors and explain why your idea is superior).

5. Fit with your team – Do you and your teammates have the skill to pursue this idea? Explain the skills that your team possesses.

 

3) Present your idea.  Present your business idea in class on October 3 and receive feedback from the instructor and peers. Your presentation should be about 5 PowerPoint slides long (maximum of 7). Before presenting, be your own toughest critics. This will help steer your project towards feasibility and reality. Your presentation should be no longer than 5 minutes.  Please upload your slides before class.

 

 

GRADING RUBRIC FOR OAP DELIVERABLE 1

Evaluation criteria for OAP Deliverable 1: Entrepreneurial Idea Evaluation

Evaluation Criteria

Maximum Points

1

The idea is original, creative and has real business potential.

25

2

The Opportunity Evaluation Framework is correctly and fully applied to illustrate the business potential of the idea.

30

3

The group made a well-structured professional presentation of their business idea in class and is able to articulate and respond to feedback from the professor and peers.

25

4

The executive summary is well written (flows well, good grammar, easy to understand) and fully summarizes the required information concerning the opportunity evaluation framework.

20

 

Deliverable 2:  Opportunity Validation – 100 Points – 8% Total Grade

The 100 points are broken down as follows:

 

1) Outline the Target Customer and Conduct Primary Market Research:

 

a.     Before your team begins their market research, identify your assumptions about the potential target customer for your product/service in writing. You are basically developing a hypothesis about the target customer group. For example, who are they, what do they desire in the product/service (features), how much would they be willing to pay, where would they want to purchase, when would they want to purchase, what competing products/services do they currently purchase, why would they prefer your product/service over potential competitors products/services?

 

b.     Conduct primary market research to understand the need or pain of potential target customers. Conduct interviews (face-to face, via phone, and/or Skype) and surveys (on-line and/or off-line) of potential customers in your target group in order to validate the existence of the need or pain that you have assumed they have.

 

c.     Conduct additional primary market research to understand whether potential customers will value your product/service. Conduct interviews (face-to face, via phone, and/or Skype) and surveys (on-line and/or off-line) of potential customers in order to validate the hypotheses you formulated about some key attributes of your product or service that the customers would value.

 

NOTE:  You need to have a minimum of 10 interviews and 50 surveys.  The survey can be done on surveymonkey.com (or any other software program) or it can be done with a “hard copy” (pencil and paper).  You want to have your potential customers provide useful feedback so think about the questions that you need to answer and make sure you incorporate questions that ask customers to provide feedback on a scale (and not just “yes” or “no” questions). 

 

2) Conduct secondary market research. Gather and analyze appropriate industry, market and financial reports that would enable you to understand and justify the market potential (the size) of your business. Check information at the library; the library often has an industry report for various industries. You want to have an understanding of important trends in the industry (such as technology trends, customer trends, supplier trends, etc.), the amount of competition, and so forth. Please see Chapter 3 in the Barringer and Ireland textbook for additional insight. The OSU Business Librarian will give an overview of library resources in class on September 28.

 

3) After you have collected the primary and secondary market research findings and analyzed it, describe your potential customer. How does this potential customer differ from the one your team presumed was the potential target customer (before you collected any information/data)?

 

4) Describe your findings in writing. Report your research methods and findings. Before class on October 26, upload a 2-page executive summary to Canvas. The executive summary should include an explanation of who your potential target customer was before you started your research, your research methodology, data that you collected, and your findings (both the primary research of potential customers as well as the industry research). You need to further specify who your potential target customer is based on the research you conducted. Also, provide your team’s assessment about what you need to alter in your product/service based on the feedback and research. The second page of the executive summary should include a list of the questions that you included in your survey to potential customers as well as a breakdown of their responses on each question.

 

5) Present your findings. Present your research methods and findings in class on October 26 and receive feedback from the instructor and peers. The presentation should be no more than 10 PowerPoint slides. The final slide should provide information about your alterations to the product/service based on the feedback and research you conducted. The presentation should be no longer than 8 minutes.

 

GRADING RUBRIC FOR OAP DELIVERABLE 2

Evaluation criteria for OAP Deliverable 2: Opportunity Validation

Evaluation Criteria

Maximum Points

1

The group identified their potential target customer (before beginning the market research process) and then identified how the actual potential target customer differed (after they had completed the market research process).

10

2

Interviews and surveys conducted by the group are relevant and validate the existence (or the non-existence) of the customers' need or pain.

10

3

Interviews and surveys conducted by the group are relevant and validate some key attributes of their product or service that would be valued by their potential customers.

10

4

The group draws and justifies appropriate conclusions based on the findings of their research.

15

5

The group reports their research methods, data, and findings in a clear way.

15

6

The group presents in class their research methods, data and findings in a clear, professional way (within the time limit). The group is able to clearly explain their conclusions and professionally respond to feedback given by the professor and peers in class.

20

7

The executive summary is clear and well written (flows well, good grammar, easy to understand). The executive summary summarizes the data that is required in the presentation and includes the survey items and the potential customer responses on each item.

20

 

 

 

Deliverable 3:  Go-To Market Plan  – 100 Points – 12% Total Grade

The 100 points are broken down as follows:

 

The Go-To Market Plan consists of the following: 

 

1) A realistic visual/written representation of your group's business idea using the Business Model Canvas.  

 

2) A coherent marketing plan that describes the 4Ps (Product, Place, Price, Promotion) and explains how you will combine them to achieve your new venture’s marketing goals.  

 

a.     As part of the plan, explain how you will reach each stage of the six key marketing goals as outlined in class: (1) create awareness; (2) provide knowledge; (3) create a favorable impression; (4) stay in customer's mind; (5) create a purchase intention; (6) make a sale. 

 

b.     As part of the plan, explain which of the three approaches (or a combination) you used to determine the pricing strategy for your product or service: cost plus, competition based or value-based. 

 

3) Establish your Competitive Strategy.  Your team will need to demonstrate an in-depth understanding of the competition by effectively applying the 5-Forces Framework. Explain how your business will face competition and which competitive advantage strategy you will adopt (cost leadership or differentiation).  You should identify the sources of competition, identify what they offer, how they compete, some comparative prices (what they sell similar product/services for), and you should discuss why target customers will prefer your product/service.

 

4) Identify Financing. By conducting comparative analysis and industry research, your group needs to demonstrate a realistic understanding of the start-up costs that will be needed for your business, including key cost components, revenue streams and expected profitability. Do Your Research!  If your business idea will need to rely on external capital, you are expected to identify how you would secure financing and the type of potential external investors in your business.

 

5) Summarize your Go-To Market Plan in an executive summary.  Before class on November 9, upload a 2 page executive summary to Canvas that provides information on the elements of the Go-To Market Plan. Page 1 summarizes everything in your presentation. Page 2 of the executive summary is the Lean Business Model Canvas.

 

6) Present your Go-To Market Plan. Present your Go-To Market Plan in class November 9 and receive feedback from the instructor and peers. Your presentation should be no more than 10 PowerPoint slides long. Your presentation should be no longer than 8 minutes.

 

GRADING RUBRIC FOR OAP DELIVERABLE 3

Evaluation criteria for OAP Deliverable 3: Go-To Market Plan

Evaluation Criteria

Maximum Points

1

The business model is clearly defined and all the 9 areas of Business Model Canvas are clearly identified. At least one slide lays out the business model canvas.

20

2

The marketing mix is coherent and realistic, and clearly establishes how the 4Ps would enable the business to achieve key marketing objectives.

15

3

The strategic plan is explicitly based on the 5-Forces analysis of competition and clearly explains your start-up's potential competitive positioning (advantage). The competition is clearly identified (who they are, how they compete, comparative prices for their product/service) and the team identifies how their company will better appeal to potential customers.

15

4

Realistic financial estimations of the start-up costs as well as projections of start-up's operations costs, revenues, and profits are provided. Good research was conducted to estimate these financial projections. Identification of the sources of capital (internal and external funding) necessary to start a business.

15

5

The presentation is organized and clear. All parts of the go-to market plan are identified and clearly explained. The team provides a professional presentation and presents within the time limit.

15

6

The executive summary is clear and well written (flows well, good grammar, easy to understand). The executive summary includes all of the required information.

20

 

 

 

Deliverable 4:  Elevator Pitch – 100 Points – 5% Total Grade

 

A wealthy Beaver alumnus has come to campus for an event. You happen to meet her as she is walking to her car in the parking lot. You introduce yourself and ask about her work. As it turns out, she is a business angel who invests in new startups. You mention that you are working on a startup venture yourself (as part of your BA 260 class). She asks you about the venture. Here is your big opportunity to give your “elevator pitch”!

 

Your elevator pitch is a concise and attractive presentation of your business idea. Elevator pitch competitions are a common place for entrepreneurs to present and seek external funding for their project. For the benefit of your learning, you will have an opportunity to experience an elevator pitch competition in realistic conditions.  Select one or two members of your team to deliver the pitch. Your team’s elevator pitch presentation in class should not exceed 2 minutes and shall be very well rehearsed and presented. Please note that you should write out the pitch and upload a Word document in to Canvas before class on November 21.  The pitch competition will be on November 9.

 

 

Guidelines for Elevator Pitch

1

Prove the Market (who cares?)

2

Explain what your solution is (what is it and why will they buy it?)

3

Prove you have a real advantage (why you?)

4

Prove the time is right (why now?)

5

What do you want from me (an investor, a coach, a partner)?

 

 

GRADING RUBRIC FOR OAP DELIVERABLE 4

Evaluation criteria for OAP Deliverable 4: Elevator Pitch

Evaluation Criteria

Maximum Points

1

The Elevator Pitch is presented within the time limit.

20

2

The Elevator Pitch is presented in an engaging and captivating manner.

30

3

The Elevator Pitch meets the 5 Cs criteria

30

4

The pitch was written out ahead of time and uploaded into Canvas. The content of the Elevator Pitch is thoughtfully written and highlights the key aspects of the business project.

20

 

 

Deliverable 5:  Angel Investor (or Banker) Pitch Presentation – 100 Points – 15% Total Grade

 

You were so successful with your elevator pitch that the business angel has asked you and your team to present your business idea to a group of Oregon business angels at their next meeting. You and your team need to get an investor pitch presentation prepared. This is your golden ticket!

 

Your final project presentation is an essential part of your experience in this course. You will have an opportunity to present your business idea, receive feedback and discuss your project to the audience. You will be expected to professionally answer their questions. The time limit for your presentation is 12 minutes (with 3 additional minutes for Q&A). The presentations are scheduled for November 28 and November 30. Regardless of which day your team makes their presentation, you will submit copies of the presentation to Canvas prior to class on November 28.

 

The presentation layout you should follow is in the table below. Please note that you do not have to limit your presentation to 10 slides (you may need to add a slide or two to a category to provide additional information that cannot be summarized in a single slide). HOWEVER, note that you will only have a maximum of 15 minutes (12 minutes for presentation with up to 3 minutes for Q&A). Remember that you need to pretend as though you are presenting to an audience that has never seen your presentation before (either business angels or a banker from whom you want to get a loan). Do not assume they have seen any of the prior presentations you have made in class.


This table outlines key guidelines for your final project presentation.

 

Guideline

Category

Content

1

Title

Venture name; your names and titles, and contact information (the contact information may be invented for this assignment, e.g., info@company.com)

2

Problem

Describe the pain/need you are alleviating or satisfying.

3

Solution

Explain how you alleviate this pain and why your customers will buy your solution. Insure that the audience clearly understands what you sell and your value proposition. If you have a product, please provide either a detailed sketch or a mock-up of the product.

4

Business Model

Explain how you make money: who pays you, your channels of distribution, your gross revenues and main costs (labor, costs of goods purchased or produced, marketing etc.).

5

Marketing and Pricing

Explain how you are going to reach your customer, your pricing and your marketing leverage points.

6

Competition

Provide as complete a view of the competitive landscape as you can. Explain who your competitors are, what they offer, the customer(s) that they target and how they compete (i.e. cost leader, high-end, etc.), their pricing, and how they are doing (based on available information). If they are selling a similar product, provide a picture of it too.

7

Competitive Advantage

Describe the technology, secret sauce, or magic behind your product or service. Explain how your product/service/business is either better than the competitors’ offerings or will be preferred by your target market.

8

Management Team

Describe the key players of your management team, board of directors/advisors, investors (if any). Explain each person’s role.

9

Financial Projections and Key Metrics

Provide the time period to break-even, expected growth rate and some key metrics (such as the number of customers, costs to produce each unit (based on your business model), expected revenues, labor costs, etc.). Make sure you provide an explanation for your projections and the assumptions behind the numbers.

10

Current Status, Timeline and Use of Funds

Explain the current status of your product or service, what the near future looks like, and the type of funding you are seeking and how you’ll use the potential funding (if applicable). Make sure that you end your presentation by stating something like: “This concludes our presentation we would be happy to answer your questions now.”

 

 

 


 

 

 

GRADING RUBRIC FOR OAP DELIVERABLE 5

Evaluation criteria for OAP Deliverable 5: Project Presentation

Evaluation Criteria

Maximum Points

1

Submitted Power Point Presentation has all the necessary information about the business project and is well organized.

50

2

The presentation itself was professionally done with good slides, good speaking voice, engaging the audience, eye contact, etc. It felt rehearsed and smooth.

20

3

The presentation content was clear. The group provided clear information on the business project in terms of all ten categories.

20

4

The group professionally answered questions and conducted a discussion with the audience.

10

 

 



[1] Fried, C.B. (2008). In-class laptop use and its effects on student learning. Computers and Education, 50, 906-914.

Sana et al. (2013). Laptop multitasking hinders classroom learning for both users and nearby peers. Computers and Education, 62, 24-31.