BA499 Marketing Strategy
Spring 2005 

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Class Schedule

Date	Subject	CE	Article	Marketing Plan
Jan 8^th	Introduction to class Company and marketing strategy		The Next 25 Years
Jan 10^th	Creating competitive Advantage Introduction to Marketing Planning
Jan 15^th	Class Policies			Form Groups Choose Company
Jan 17^th	Chapter #1 (Walker & Mullins)	C2	20: Gen Y sits on top of Consumer Food Chain (A1)
Jan 22^nd	Chapter #2 (Walker & Mullins	E1	19: The Halo Effect (E2) 13: 6 Strategies Marketers use to get kids to want stuff bad (E1)
Jan 24^th	Chapter #3 (Walker & Mullins	A2 B1	26: Starbucks’ ‘Venti’ Problem (C2)
Jan 29^th	Chapter #4 (Walker & Mullins	B2	32: Why Costco Is So Damn Addictive (B3)
Jan 31^st	Chapter #5 (Walker & Mullins	C1 A1	40: How China Will Change Your Business (A2)	Macro Analysis Parts II & III
Feb 5^th	Chapter #6 (Walker & Mullins	F2	1: Hot Stuff (F3) 7: The Big Opportunity (E3)
Feb 7^th	Test #1
Feb 12^th	Chapter #7 (Walker & Mullins	C3	22: Marketing: Consumers in the Mist (C1)
Feb 14^th	Chapter #8 (Walker & Mullins	F1 E2	15: The Science of Desire (D3)
Feb 19^th	Chapter #9 (Walker & Mullins	D3	27: Making Cents of Pricing (D1) 29: Boost your bottom line by taking the Guesswork Out of Pricing (B1)
Feb 21st	Chapter #10 (Walker & Mullins	D1 B3	43: The Great Wal-Mart of China (A3)
Feb 26^th	Chapter #11 (Walker & Mullins	F3	2: The world’s Most Innovative Companies (F1) 6: Customer Connection (F2)	Micro Analysis Parts IV, V, VI
Feb 28^th	Chapter #12 (Walker & Mullins	E3	8: Listening to Starbucks (B2)
March 4^th	Chapter #13 (Walker & Mullins	D2	10: Nonprofits Cant Take Cues from Biz World (C3)
March 6^th		A3	18: A new Age for the Ad Biz (D2)
March 11^th	Test #2
March 13^th	Presentations
March 18^th	Presentations		Final Marketing Plan Due