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Course Introduction
BA 460 VENTURE MANAGEMENT Dave Gobeli, Spring 2005 Bexell 430, 737-3692, gobeli@bus.orst.edu
Course Charter New Ventures are the driving force for change and new business creation, and hence economic development. Venture Management focuses on a new or existing organization’s innovation system to stimulate effective product, service and process innovation. This course will serve to introduce business and science students to the challenges of managing the innovation process. It will contribute to the development of critical thinking, communication, project management, and problem solving skills from the combined perspectives of science, technology and business.
Learning Outcomes This course will prepare you for the role of a manager, intrapreneur or entrepreneur involved in the new venture process; you will be able to lead and contribute to the management of science and technology-based product, service and process innovation activities in an organization. To achieve this, you will be able to (1) review the dimensions and elements of an organization’s innovation system across business disciplines, (2) apply concepts and principles for managing this system, and (3) prepare a new venture proposal based on an emerging technology.
Learning Activities Activities include lectures, guest speakers, readings, cases, articles, case presentations, and a team venture proposal. Lectures and articles will build on and integrate class readings, as well as cover current thinking on innovation systems. The group venture project and presentation will be based on an actual organization and new technology selected by the group; it will culminate in a convincing proposal for a new venture.
Course Materials Henry Chesbrough, Open Innovation. Required. BA460 Course Packet (includes cases). Required. Optional Readings. On Library Reserve.
Grading A grade of A requires 90% of the possible points, B requires 80%, C requires 70%, and so on. Plus and minus grades are +/- 3% from the base grades (e.g., B+ is 83% and C- is 67%). You can determine your grade to date at any time by calculating what percentage of the possible points you have earned on completed assignments.
Case analyses (5 @ 50; drop lowest) 200 Article presentation (with partners) 50 Venture project presentation 50 Venture project report 100 Contributions (class & project) 100
Total possible points 500 |
This page is maintained by
Dave Gobeli, 541-737-3692. |
