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BA 390 – Marketing, Section 002
Spring Quarter 2005
College of Business, Oregon State University
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| Instructor: | Hal Koenig, Ph.D. | Use the Article Reservation form to request a reservation for the article you would like to use for a 4P memo |
| Office: | Bexell 434 | |
| E-Mail: | Koenig@bus.oregonstate.edu | |
| Phone: | 737-4117, direct line/voice mail | |
| Office Hours: | M 9:30 - 10:30, W 10:30 - 11:30, Th 10:00 - 11:00, or by appointment | |
FINAL EXAM Location is COVL 216 (on Wednesday at 0730) FINAL'S WEEK office hours from 9-11am Monday the 6th and 9-11am Tuesday the 7th => in Bexell 325 SCROLL DOWN for career news!
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View the list of over eighty Reserved Articles - updated 6 May, 5:45pm |
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| SCROLL DOWN to find the link for the population pyramid powerpoints and a link to the grade spreadsheet |
Here is a "printable" copy of my BA390 Syllabus |
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Course Materials
Required Text: Kotler, Philip, and Gary Armstrong (2004), Principles of Marketing, 10th edition, Upper Saddle River, NJ: Prentice Hall. (ISBN 013-101861-2)
for the Kotler & Armstrong are available and may be helpful to you, read the Wall Street Journal.
If you are interested in purchasing the new edition (11th) of the K&A book - the ISBN for that book is 0131469185. Lectures and exams will be based on the 10th edition of the text.
Class Links and Lecture Supplements
Powerpoints with nice pictures of population pyramids :-)
The class dates and readings for the 2005 spring term.
Components of the course grade and grade breaks.
Here is a current copy (6/10) of the grade spreadsheet with scores for all exams, quizzes, and optional memos. Be sure you are looking at the page for BA390 :-) (check the "tab" at the bottom of the page).
Examples of WSJ memos are available to help you write your memo.
NEWS YOU CAN USE (with any luck!)
ÚThe Portland Advertising Federation is presenting Career Jam 2005 on April 29th (this brochure is 800KB, so if you connect with a dial-up, it may be slow to load). The Career Jam is a great opportunity to learn who's who in the Portland market and begin your professional networking. Another advertising group in Portland is Ad2. Ad2's focus is young professionals under the age of 33 - check them out as well.
The Career Jam 2005 is now past, but check the AdFed and Ad2 websites if you want more information about advertising/PR careers in the Portland area.
ÚDo you have a Summary of Qualifications section on your resume? Robin Ryan is a Career Coach and here is an example that she provided in the article published on MSN/CareerBuilder.com:
"Here is a good example from one of my client's résumés:
Summary of Qualifications
Twelve years' management experience in human resources dealing with fast-paced, rapidly expanding companies. Expertise includes employment law, recruiting, employee and labor relations and compensation. Analytical decision maker with excellent problem-solving skills. Recognized for ability to develop employees' professional growth and increase their productivity."